B2B Performance Marketing Manager

BEE Digital Growth AG

B2B Performance Marketing Manager optimizing Google Ads and LinkedIn Ads for lead generation at BEE Digital. Focused on real revenue impact and data-driven results.

Posted 5/5/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Set up and optimize B2B performance campaigns — Google Ads, LinkedIn Ads, and Microsoft Ads with a focus on outbound lead generation and measurable CAC/ROAS
Architect outbound lead campaigns — audience segmentation, ad messaging for B2B decision-makers, and connecting sequences between paid channels and the CRM
Build clean HubSpot attribution — implement UTM tracking, GA4, conversion events, and fully anchor multi-touch attribution in HubSpot
Implement SEO & GEO — integrate technical SEO and Generative Engine Optimization as the organic counterpart to paid
Actively integrate AI tools into the workflow — accelerate campaign analysis, audience insights, and reporting with LLMs and AI agents
Build reporting and dashboards — not for show, but so decision-makers can see at the push of a button what the pipeline costs and what it delivers
Help shape RoaaS delivery — work on ongoing retainer mandates and build solutions that flow into the BEE AI Revenue HUB as templates

Requirements

What you’ll need

Expert-level SEA is a must — Google Ads as a core competency: campaign structure, bidding strategies, Quality Score, conversion tracking. You will manage budgets independently
Expert-level LinkedIn Ads — account-based marketing, decision-maker targeting, Sponsored Content and Lead Gen Forms. You understand the differences between B2B and B2C targeting
B2B lead generation experience — you know the difference between B2C performance and B2B decision-maker campaigns. MQL, SQL, CAC are not buzzwords to you
AI in the daily stack — you use LLMs, prompts and AI assistants productively, not as toys
Analytical mindset — you read data, draw conclusions and adjust campaigns based on data without waiting for agency briefings
German at native level — you communicate directly and clearly, no marketing bingo
Nice to have: basic HubSpot knowledge — you can handle contacts, deals, lists and reports; deeper architectural knowledge will be learned on the job
Basic knowledge of SEO & GEO — you understand what generative search engines change and how that affects the paid/organic mix
n8n or an interest in automation — if you want to automate workflows instead of clicking manually, you’re a perfect fit

Benefits

Comp & perks

Competitive salary — market-aligned and performance-based
Remote-first with flexibility — Germany-based or remote, no mandatory office presence
Real B2B impact — work on mandates with real revenue responsibility, not internal campaigns for fictitious KPIs
Modern stack — HubSpot Enterprise, Google Ads, LinkedIn Ads, GA4, Claude, n8n. No legacy systems
Learning and development budget — certifications, conferences and relevant training are actively supported

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google AdsLinkedIn AdsMicrosoft AdsB2B lead generationSEOGEOUTM trackingGA4multi-touch attributioncampaign analysis

Soft Skills

analytical mindsetcommunicationaudience insightsdecision-making