Digital Marketing

• Perform daily account management of accounts on Google, Facebook & Instagram, LinkedIn Ads, and other paid platforms for a variety of clients
• Analyze performance analytics; monitor budget pacing and performance trend changes
• Provide effective and creative ad copy
• Provide effective and creative ad design as needed
• Develop strategies to improve performance across all paid campaigns
• Experience with AB testing and implementing
• Research and build targeted and effective keyword lists (including negatives)
• Research and build targeted keywords and audience segments
• Stay on top of industry trends and developments
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals
• Be a team player, helping diagnose roadblocks and finding solutions for the dept
• Assist in process innovation, documentation, and training resource development
• Must be comfortable with unambiguous work direction
• Must complete tasks from start to finish
• Must highly value getting work done on time and correctly
• Be extremely task-oriented with high standards of quality and accuracy
• Adhering to established guidelines and procedures
• Must be comfortable in making decisions in area of specialty or expertise
• Look to management for direction in areas outside of expertise
• Strong follow-through on delegated tasks and assignments

Digital Marketing Specialist, Paid Ads

Digital Marketing Communications Specialist

Digital Marketing Communications Specialist