Beacon Media + Marketing

Digital Marketing, Paid Ads Specialist

Beacon Media + Marketing

full-time

Posted on:

Location Type: Hybrid

Location: Anchorage • Alaska • 🇺🇸 United States

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Salary

💰 $63,000 - $70,000 per year

Job Level

Mid-LevelSenior

About the role

  • Perform daily account management of accounts on Google, Facebook & Instagram, LinkedIn Ads, and other paid platforms for a variety of clients
  • Analyze performance analytics; monitor budget pacing and performance trend changes
  • Provide effective and creative ad copy
  • Provide effective and creative ad design as needed
  • Develop strategies to improve performance across all paid campaigns
  • Experience with AB testing and implementing
  • Research and build targeted and effective keyword lists (including negatives)
  • Research and build targeted keywords and audience segments
  • Stay on top of industry trends and developments
  • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals
  • Be a team player, helping diagnose roadblocks and finding solutions for the dept
  • Assist in process innovation, documentation, and training resource development
  • Must be comfortable with unambiguous work direction
  • Must complete tasks from start to finish
  • Must highly value getting work done on time and correctly
  • Be extremely task-oriented with high standards of quality and accuracy
  • Adhering to established guidelines and procedures
  • Must be comfortable in making decisions in area of specialty or expertise
  • Look to management for direction in areas outside of expertise
  • Strong follow-through on delegated tasks and assignments

Requirements

  • 4+ years of paid ads experience
  • Minimum of 2 years of agency experience
  • Familiar with paid social ads and other paid promotion channels
  • Good organizational skills with the ability to prioritize time and workload efficiently
  • Great attention to detail & exceptionally strong with numbers & analysis
  • Ability to communicate effectively and tactfully with others
  • Creative and self-motivated
  • Excellent written and verbal skills
  • Ability to multi-task, prioritize, organize, and communicate effectively
  • Google Ads Search Certification (Required)
  • Bing Ads Search Certification (Preferred)
  • Google Ads Display Certification (Preferred)
  • Google Ads – Measurement Certification (Preferred)
  • Search Ads 360 Certifications (Preferred)
  • Advanced Google Analytics Certification (Preferred)
Benefits
  • quarterly profit sharing
  • flexible work hours
  • Flex Fridays
  • generous vacation time
  • 401 (k) plans with employer matching
  • medical stipend

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid adsAB testingad copyad designkeyword researchweb analyticsperformance analyticsbudget monitoringdata analysiscampaign strategy
Soft skills
organizational skillsattention to detailcommunication skillscreativityself-motivationtask-orientedproblem-solvingteam playertime managementfollow-through
Certifications
Google Ads Search CertificationBing Ads Search CertificationGoogle Ads Display CertificationGoogle Ads Measurement CertificationSearch Ads 360 CertificationAdvanced Google Analytics Certification