Outside Sales Representative

BE Power Equipment

Sales Representative for Braber Equipment establishing business relationships with dealers in Ontario. Responsible for sales growth and customer satisfaction in the agricultural sector through travel and training.

Posted 5/8/2026full-timeLondon • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

**Braber Equipment, **sister company of BE Power Equipment, a well-established manufacturer, distributer and wholesaler of agricultural equipment and parts, is looking to strengthen our sales team with an experienced Ontario based **Sales Representative.**
This position will report to the Canadian Sales Manager and will be responsible for establishing and maintaining business relationships with agricultural and industrial dealers throughout Ontario, as well as uncovering and growing new opportunities. A high percentage of travel (30-50%), including overnight trips should be expected.

Requirements

What you’ll need

**Responsibilities include but are not limited to:**
- Development of the distribution network, while building positive relationships with dealers and customers
- Develop and implement marketing strategies including field demonstrations
- Perform market analysis and demand-driven development of our products
- Onsite marketing, technical and operational training of authorized dealers and customers
- Manage the sales territory, working closely with dealers and customers to generate sales growth and ensure customer satisfaction of our products
- Plan, organize and participate at regional farm shows, dealer meetings and field training programs
- Maintain current product knowledge of all equipment, parts and service
**Required Knowledge and Skills:**
- Excellent English communication, both written and oral
- Farm and/or agricultural equipment experience
- Post-secondary education, preferred in business or mechanical trade
- Ability to work autonomously, flexible and highly service-oriented
- Technical aptitude and mechanically inclined
- Self-motivated with a positive can-do and results-oriented attitude
- Exceptional inter-personal communication and presentation skills
- Strong analytical skills with ability to solve problems and provide solutions
- Sales experience in the agriculture industry
- Valid drivers' license with a clean driving record
- 3-5 years territory management experience in the agriculture equipment industry, is an asset

Benefits

Comp & perks

**Employee benefits include:**
- Extended Health Care
- Dental Care
- Life Insurance
- Emergency Travel Assistance
- AD&D
- Employee Assistance Program
Other perks include casual dress, company sponsored social events and opportunities for advancement for the right candidate.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market analysissales growthtechnical trainingoperational trainingmarketing strategiesproduct knowledgeterritory managementfield demonstrationsagricultural equipment experiencemechanical aptitude

Soft Skills

communication skillsinterpersonal skillspresentation skillsproblem-solving skillsself-motivatedflexibilityservice-orientedresults-orientedanalytical skillsautonomy

Certifications

valid driver's license