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BBVA

Vice President – Cross Analytics Global Markets

BBVA

Vice-President at BBVA leading the Cross Analytics team. Driving AI and analytics initiatives for improved client engagement and strategic decision-making.

Posted 7/15/2026full-timeMadrid • 🇪🇸 SpainSeniorLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in advanced analytics, customer analytics methodologies, and business intelligence solutions to drive client engagement and profitability. Proficient in integrating AI models into CRM platforms and delivering actionable insights to senior stakeholders.

Highest-signal resume keywords
Advanced AnalyticsCustomer Analytics MethodologiesBusiness Intelligence SolutionsCRM Integration (Salesforce)Python Programming

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Advanced AnalyticsCustomer Lifetime ValuePropensity ModelingSegmentationRecommendation SystemsData VisualizationMachine LearningGenerative AI ApplicationsData EngineeringAI Frameworks
Soft Skills
Strong CommunicationStakeholder ManagementEntrepreneurial MindsetAbility to Work Under PressureChange Management
Tools & Technologies
SalesforceChatGPTAI CopilotsIntelligent Workflow AutomationCloud Technologies
Certifications & Qualifications
Master's Degree in StatisticsPhD in Related Discipline
Industry Keywords
Financial ServicesData-Intensive IndustryClient EngagementCommercial EffectivenessBusiness Performance Monitoring

Tech Stack

Tools & technologies
CloudPython

About the role

Key responsibilities & impact
  • Development of client-centric analytics capabilities across all Global Markets asset classes, creating a unified view of client activity, behavior, profitability and engagement
  • Implementation of advanced analytics models for sales and client management, including customer lifetime value (CLV), client profitability, propensity models, next-best-action recommendations, churn prediction and cross-sell opportunities
  • Design and deployment of client segmentation frameworks based on behavioral, commercial and transactional data
  • Development of business intelligence solutions, dashboards and management reporting to support commercial strategy, client coverage and business performance monitoring
  • Integration of analytics and AI models into CRM platforms such as Salesforce to enhance sales workflows, campaign management and relationship management processes
  • Deployment of agentic AI solutions and intelligent assistants to support sales teams, relationship managers and management functions
  • Identification and implementation of AI productivity and efficiency tools across Global Markets, including the adoption of technologies such as ChatGPT and other generative AI platforms
  • Collaboration with sales, trading, management, technology and data teams to identify business opportunities and translate them into scalable analytical and AI solutions
  • Day-to-day engagement with senior stakeholders to understand business objectives, communicate analytical insights and drive adoption of data-driven decision making

Requirements

What you’ll need
  • A Master's degree in Statistics, Mathematics, Computer Science, Engineering, Economics, Marketing Analytics, Data Science or a related quantitative discipline.
  • A PhD will be valued
  • 7+ years of experience in advanced analytics, marketing analytics, customer analytics, data science or AI roles within financial services or a similarly data-intensive industry
  • Proven experience leading analytical initiatives focused on client behavior, commercial effectiveness and customer value optimization
  • Strong knowledge of customer analytics methodologies, including customer lifetime value, propensity modeling, segmentation, targeting, recommendation systems and campaign analytics
  • Strong business intelligence and data visualization capabilities, with experience delivering executive-level reporting and decision-support tools
  • Experience working with CRM platforms, particularly Salesforce, including the integration of analytics, AI models and workflow automation capabilities
  • Knowledge of agentic AI frameworks, AI copilots and intelligent workflow automation solutions within CRM or commercial environments
  • Strong programming skills in Python and practical experience with modern machine learning and AI frameworks
  • Practical knowledge of cloud and big data technologies, data engineering concepts and modern analytics architectures
  • Experience building Generative AI and agentic AI applications and deploying them in business environments
  • Strong communication and stakeholder-management skills, with the ability to translate analytical concepts into business impact
  • Entrepreneurial mindset and ability to drive change in a fast-paced environment
  • Good English level. Spanish is valuable but optional; we welcome international applications
  • The ability to work under pressure, manage multiple priorities and engage effectively with senior business stakeholders.

Benefits

Comp & perks
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities