SEO Lead

BathCom

SEO Lead developing and implementing strategies for organic growth in home remodeling. Optimizing online presence and enhancing local search visibility through strategic SEO initiatives.

Posted 6/27/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $8 per hourWebsite

About the role

Key responsibilities & impact

Develop and execute comprehensive SEO strategies focused on local service-area targeting.
Conduct keyword research, competitor analysis, and identify gaps to prioritize high-impact SEO opportunities.
Optimize on-page elements (titles, meta descriptions, content) and technical SEO (site speed, mobile-friendliness, schema markup).
Optimize Google Business Profiles for multiple locations, ensuring accurate service area selection and localized content.
Improve review volume and quality using automated follow-ups and customer incentives.
Increase local pack rankings and “near me” search visibility through regular GBP updates.
Develop localized content (e.g., blogs, guides, landing pages) addressing homeowner pain points.
Collaborate with designers to create engaging video content for YouTube and social platforms.
Acquire high-quality backlinks from industry directories, local business partnerships, and niche blogs.
Track and report on key performance indicators (KPIs) including organic traffic, keyword rankings, and lead generation.
Collaborate with paid media teams to align SEO and PPC keyword strategies.

Requirements

What you’ll need

At least 5+ years of experience as an SEO in the home remodeling industry
Deep Understanding of Local SEO
Problem-Solving Skills
Strategic Thinking
Excellent Communication
Collaboration Skills
Strong Work Ethic
Adaptability
Dedicated and committed to Excellence

Benefits

Comp & perks

Competitive Pay
Opportunity for Growth & Professional Development
Paid Training
Collaborative Team Environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEO strategieskeyword researchcompetitor analysison-page optimizationtechnical SEOGoogle Business Profileslocal content developmentbacklink acquisitionKPI trackingPPC keyword strategy

Soft Skills

problem-solvingstrategic thinkingcommunicationcollaborationwork ethicadaptabilitydedicationcommitment to excellence