Senior Business Development, Marketing Manager

Bates Wells

Senior Business Development & Marketing Manager at purpose-driven law firm specializing in charities. Oversee BDM strategy and deliver impactful marketing initiatives.

Posted 7/15/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in business development and marketing within a law firm, with a strong focus on delivering strategic communications and driving revenue through impactful campaigns and stakeholder engagement.

Highest-signal resume keywords

Business Development StrategyMarketing Campaign ManagementClient Intelligence SkillsStakeholder EngagementPurpose & Impact Communication

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Business DevelopmentMarketingMarket IntelligenceImpact ReportingCampaign Development

Soft Skills

Strategic AdvisingCollaborationCommunication

Industry Keywords

Law Firm EnvironmentCommercial ValueRevenue GenerationStakeholder ReportingAwards Strategy

About the role

Key responsibilities & impact

Work alongside the BDMD and wider BDM team to deliver the BDM strategy
Drive development of internal and external communications channels
Work with stakeholders to deliver annual Impact Report
Act as a strategic adviser to partners and senior colleagues on business development
Lead integrated business development and marketing campaigns
Use market intelligence to create campaigns and inform clients
Develop and manage awards strategy to promote Bates Wells brand.

Requirements

What you’ll need

Broad marketing and business development background within a law firm environment
Experience at manager or senior manager level
Understanding of externalising and adding commercial value to legal expertise
High-quality client and market intelligence skills
Strong understanding of Purpose & Impact communication
Experience advising, working with and reporting to senior stakeholders
Track record of delivering products and services that drive revenue.

Benefits

Comp & perks

**Impact-Driven Purpose****We align profit with social purpose to create lasting positive impact for our people, communities, and planet.****Committed to the Climate****Through our Climate Programme, we reduce environmental impact and drive a just transition to net zero.****Championing Inclusion****We foster a diverse, inclusive culture where creativity and innovation thrive.****Flexible and Hybrid Working****Our hybrid model supports balance, with part-time options and at least two office days weekly.****Progressive Benefits****We offer green pensions, IVF support, private healthcare, and more for your well-being and growth.