Basis Technologies

Search Media Buyer

Basis Technologies

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $72,000 - $81,000 per year

About the role

  • Building and QA'ing campaigns according to best practices and Basis defined processes
  • Engaging with industry best practices to test new strategies and tactics, maintain high Optiscores, and provide visibility into optimizations for cross-channel teams.
  • Implementing strategic pacing and performance decisions that meet client’s objectives and KPIs across Google, YouTube, Bing, Walmart, Amazon and other platforms
  • Maintaining a strong understanding of the paid search landscape and the latest products, solutions, and best practices
  • Develop strong problem solving abilities to identify, troubleshoot issues and partner with your manager to come up with effective solution
  • Assisting in the training, mentoring, and development of Search Media Buying Associates
  • Working alongside Basis’ internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to ensure campaign results based on measures of success
  • Adopting new processes or workflow modifications as introduced to ensure accountability for the consistent and repeatable use of process
  • Troubleshooting technical issues with creative, tactics, URL’s, pixels, ad management platforms, and other campaign settings when necessary
  • Assisting in the development and documentation of best practices related to paid search media management for both internal and external documents and assets

Requirements

  • 2+ years of experience with the daily management and execution of paid search campaigns across various platforms (including YouTube)
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
  • Strong analytical skills and the ability to pull and analyze reports on Google Ads and Bing search engines
  • Familiarity with first-party and third-party data and tagging/pixel placement
  • Detail-oriented and organized
  • Developed communication skills
  • Solutions-oriented
  • Proficiency in Excel, PPT
  • Precise attention to detail
  • Ability to work in a cross functional team environment
  • Commitment to creating inclusive, respectful environments where all voices are valued and supported.
  • Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.
Benefits
  • flexible work week
  • 401k/RRSP matching
  • mental health support
  • paid sabbaticals
  • generous parental leave
  • flexible work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid search campaignsGoogle AdsBingYouTubedata analysistaggingpixel placementcampaign managementproblem solvingreport analysis
Soft Skills
analytical skillsdetail-orientedorganizedcommunication skillssolutions-orientedcollaborationdecision-makingtime managementmentoringadaptability