Basis Technologies

Client Analyst

Basis Technologies

full-time

Posted on:

Location Type: Remote

Location: Colorado • United States

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Salary

💰 $68,000 - $80,000 per year

About the role

  • Create, QA, and troubleshoot custom dashboards with manager support to ensure data integrity.
  • Prepare and deliver templated reporting decks and client CPR walk-throughs, clearly communicating insights and supporting strategic decision-making in collaboration with ICS and channel leads.
  • Independently manage and lead analytics strategy for executional and priority accounts, delivering insights, analyses, and data-driven recommendations that align with client business goals.
  • Design and implement data collection strategies and performance measurement plans aligning campaign KPIs with strategic objectives and identifying optimization opportunities to support comprehensive campaign evaluation and business impact analysis.
  • Collaborate with cross-functional teams (Sales, Media Ops, Ad Ops) to define and track key performance metrics, development of campaign measurement strategies and optimization planning
  • Being the day-to-day analytics point of contact for assigned client accounts
  • Aligning campaign objectives/KPIs with client business goals, develop performance measurement plans and recommendations for campaign optimization
  • Analyzing performance data to investigate hypotheses across large, multi-dimensional datasets
  • Delivering actionable insights and analyses that tell the performance story of the campaign, focusing on campaign success
  • With the help of your manager, recommending data collection strategies for your assigned set of clients
  • Partnering with account team members to develop forward-looking campaigns based on historical performance insights
  • Presenting optimization recommendations and insights to both client and internal audiences
  • Educating internal teams on Basis solutions related to analytics such as attribution, data management, consumer journey, etc.

Requirements

  • Min 2 years digital media experience, especially in media measurement or analytics departments
  • Bachelor’s degree in Advertising, Marketing, Business, Statistics or Economics preferred
  • Strong independent thinking and problem-solving abilities
  • Natural presenter and communicator, ability to translate technical data concepts to non-data teams
  • Strong qualitative skills with ability to demonstrate quality data organization and analysis techniques
  • Understanding of digital media buying and ad serving landscape
  • Strong knowledge of MS Office, especially Excel & PowerPoint
Benefits
  • flexible work week
  • 401k/RRSP matching
  • mental health support
  • paid sabbaticals
  • generous parental leave
  • flexible work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysisdata collection strategiesperformance measurementcampaign optimizationdata integrityanalytics strategyKPI alignmentmulti-dimensional datasetsreportinginsight delivery
Soft Skills
independent thinkingproblem-solvingcommunicationpresentationcollaborationqualitative skillsstrategic decision-makingeducational skills