Marketing Manager

Base

Marketing Manager driving AI-native B2B demand generation, content, campaigns, and GTM execution. Helping Base AI establish its unified customer-engagement platform as a new market category.

Posted 8/21/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing demand generation activities and executing end-to-end marketing campaigns across multiple channels. Proficient in utilizing CRM and marketing automation tools, as well as leveraging AI for content creation and campaign analysis.

Highest-signal resume keywords

B2B Tech Marketing ExperienceDemand GenerationSalesforce ProficiencyHubSpot ProficiencyAI Platform Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionContent CreationSEO ManagementLead TrackingAnalyticsGrowth MarketingProduct MarketingWeb DevelopmentMarketing AutomationAttribution Analysis

Soft Skills

Cross-Functional CollaborationAdaptabilityFast-Paced Environment Comfort

Tools & Technologies

SalesforceHubSpotWebflowFigmaChatGPTClaudeGemini

Industry Keywords

Startup MarketingGlobal Tech StartupCampaign Performance AnalysisVirtual EventsField Marketing

About the role

Key responsibilities & impact

Manage demand generation activities across multiple channels and platforms
Build and launch end-to-end marketing campaigns, including planning, messaging, execution, distribution, and reporting
Support webinars, virtual events, field marketing initiatives, and campaign launches
Create content for LinkedIn, blogs, email, landing pages, presentations, campaign assets, and sales enablement
Operate CRM, marketing automation, website, video, design, analytics, and AI platforms
Support campaign setup, lead tracking, reporting, attribution, and go-to-market workflows
Manage website content, landing pages, campaign pages, SEO, AEO, and website administration
Create and adapt marketing assets, presentations, landing page layouts, and campaign visuals
Manage and optimize paid campaigns and distribution efforts
Analyze campaign performance and identify improvement opportunities
Coordinate launches, workflows, and campaign execution across platforms and teams
Collaborate with Sales, Product, and Customer Success to improve content, messaging, and campaign effectiveness
Use AI for research, content creation, analysis, creative iteration, campaign planning, and operational execution
Work with Israel-based teams daily
Operate in a startup environment with broad responsibilities and shifting priorities

Requirements

What you’ll need

At least 3 years of B2B tech marketing experience
Experience in growth marketing, content, campaign execution, demand generation, product marketing, or startup marketing environments
Strong hands-on experience with Salesforce, HubSpot, Webflow, and Figma
Day-to-day use of AI platforms such as ChatGPT, Claude, and Gemini
Ability to learn new campaign, CRM, website, video, design, analytics, and AI systems quickly
Experience working in a global tech startup
Ability to work with Israel-based teams on a daily basis
Comfortable working in a fast-paced startup environment with frequent changes and cross-functional collaboration

Benefits

Comp & perks

Hybrid work model within 2 days from the office