Marketing Manager

Base

Marketing Manager driving campaigns, content, demand generation, and GTM execution for Base AI’s B2B AI Engagement OS. Hybrid role collaborating with San Francisco and Israel-based teams.

Posted 8/21/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing demand generation and executing end-to-end marketing campaigns across multiple channels. Proficient in utilizing AI tools for content creation and campaign analysis while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

B2B Tech Marketing ExperienceDemand GenerationSalesforce ProficiencyAI Tools UtilizationCampaign Execution

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Growth MarketingContent CreationCampaign ManagementSEOAEOLead TrackingReportingAttributionMarket Strategy DevelopmentWeb Administration

Soft Skills

CollaborationOwnershipAdaptabilityContinuous ImprovementQuality Orientation

Tools & Technologies

SalesforceHubSpotWebflowFigmaAI PlatformsCRM SystemsMarketing Automation ToolsAnalytics ToolsVideo PlatformsDesign Software

Industry Keywords

B2B MarketingTech StartupCampaign Performance AnalysisVirtual EventsField Marketing

About the role

Key responsibilities & impact

Manage demand generation across multiple channels and platforms
Build and launch end-to-end marketing campaigns, including planning, messaging, execution, distribution, and reporting
Support webinars, virtual events, field marketing initiatives, and campaign launches
Create content for LinkedIn, blogs, email, landing pages, presentations, campaign assets, and sales enablement
Operate CRM, marketing automation, website, video, design, analytics, and AI platforms
Support campaign setup, lead tracking, reporting, attribution, and go-to-market workflows
Manage website content, landing pages, campaign pages, SEO, AEO, and website administration
Create and adapt marketing assets, presentations, landing page layouts, and campaign visuals
Manage and optimize paid campaigns and distribution efforts
Analyze campaign performance and identify improvement opportunities
Coordinate launches, workflows, and campaign execution across platforms and teams
Collaborate with Sales, Product, and Customer Success on content, messaging, and campaign effectiveness
Use AI for research, content creation, analysis, creative iteration, campaign planning, and operational execution
Work closely with the Marketing Director and leadership to advance the marketing function
Help develop go-to-market strategy, positioning, and market leadership for Base AI’s AI Engagement OS

Requirements

What you’ll need

At least 3 years of B2B tech marketing experience
Experience in growth marketing, content, campaign execution, demand generation, product marketing, or startup marketing environments
Strong hands-on experience with Salesforce, HubSpot, Webflow, and Figma
Active day-to-day use of AI tools such as ChatGPT, Claude, Gemini, and other AI platforms
Ability to learn new campaign, CRM, website, video, design, analytics, and AI systems quickly
Experience working in a global tech startup
Ability to work with Israel-based teams on a daily basis
Comfort working in a fast-paced environment with frequent changes and cross-functional collaboration
Quality, ownership, speed, and continuous improvement orientation

Benefits

Comp & perks

Hybrid work model within 2 days from the office