Brand Management Platform Engineer

Baranek & Renger

Brand Management Platform Engineer building scalable Frontify and Papirfly systems for a German brand communications agency. Structuring digital assets, workflows, and AI-supported content processes.

Posted 8/19/2026full-timeStuttgart • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing brand management platforms like Frontify and Papirfly, with a strong focus on developing digital asset management structures and optimizing workflows. Proficient in implementing APIs and leveraging AI tools to enhance content and asset processes while ensuring high-quality project delivery.

Highest-signal resume keywords

Brand Management PlatformsDigital Asset Management (DAM)API IntegrationContent Management Systems (CMS)Bilingual Communication (German and English)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

FrontifyPapirflyDigital PlatformsContent StructuresAPIsMetadata LogicTaxonomy DevelopmentWorkflow ManagementAutomation ToolsAI Tools

Soft Skills

InitiativeResponsibilityCollaborationStructured CommunicationProblem-Solving

Tools & Technologies

WordPressTYPO3ContentfulBynderLow-Code/No-Code Tools

Industry Keywords

Brand GuidelinesRights ManagementGovernanceProcess OptimizationValue-Creation Targets

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Set up, configure and maintain brand management platforms, especially Frontify and Papirfly
Create and evolve brand guidelines within those systems
Design and develop DAM structures including taxonomy, metadata logic, tagging and governance
Build rights management, role models and workflows
Support the development of scalable system logics such as templates, modules and standard processes
Coordinate technically with software providers on features, extensions and roadmaps
Implement small integrations and automations via APIs, webhooks or low-code/no-code tools
Contribute to the advancement of AI-supported processes for content, structuring and asset management
Ensure projects are delivered on time and to a high quality
Follow and optimize production processes
Implement best practices to improve workflows
Achieve value-creation targets and increase customer satisfaction
Actively participate in building the AVERIQ Consultants unit

Requirements

What you’ll need

Strong understanding of digital platforms, structures and processes
Experience with CMS platforms (e.g. WordPress, TYPO3, Contentful or similar) and confident handling of content structures
Basic understanding of APIs / interface logic (REST, webhooks etc.)
Interest in AI tools and their meaningful application in content and asset processes
Experience with Frontify, Papirfly, Bynder or similar is a plus but not required
Good German and English skills, both written and spoken
Willingness for continuous learning and personal development
Initiative, a sense of responsibility and commitment to seeing tasks through to completion
Enjoy working in a small, collaborative setup
Clear, structured, solution-oriented and pragmatic communication
Polite and confident manner within the team and with external service providers
Structured working style and a strong quality mindset
Ability to translate complex content into clear system logic
Enjoy defining standards and making them scalable
Systematic approach to solving technical challenges
Enthusiasm for innovation and process optimization

Benefits

Comp & perks

Flexible working hours / flextime
Frustration-free onboarding: we ensure a smooth start and guide you step by step
Part-time models available
Mobile working 2 to 3 days per week
30 days of vacation (based on a 5-day week)
Company bike program (JobRad)
Subsidy / coverage for childcare costs
Travel cost subsidy
Meal allowance and various benefits in kind
Ergonomic workplace (e.g. height-adjustable desk)
Training budget
E-learning offerings
Dogs welcome at the workplace
Company pension scheme
Technical equipment for flexible work — in the office, at home or in the local café
No overtime — or only by agreement and with timely compensation