Senior Paid Media, Data Analyst

Banco Sofisa S/A

Senior Analyst managing digital media campaigns and optimizing client acquisition strategies at a leading Brazilian bank. Focused on data-driven insights and performance improvement.

Posted 7/20/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing digital acquisition campaigns across various paid media channels, with a strong focus on performance analysis, optimization, and data-driven decision-making. Proficient in utilizing tools for tracking, reporting, and collaboration to enhance customer journey and business outcomes.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ManagementDigital Marketing Metrics AnalysisGoogle Tag Manager ImplementationAdvanced Excel Proficiency

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital Acquisition Campaign ManagementPerformance AnalysisAttribution KnowledgeConversion Funnel OptimizationSQL QueryingStatistical TestingData AnalysisDashboard CreationSEO KnowledgeSEM Knowledge

Soft Skills

Analytical SkillsCollaboration

Tools & Technologies

Google Analytics (GA4)Power BIAppsFlyerSingularFirebase

Industry Keywords

FintechDigital BanksE-commerceTechnology Companies

Tech Stack

Tools & technologies

FirebaseSQL

About the role

Key responsibilities & impact

Plan, execute and optimize digital acquisition campaigns across major paid media channels, including Google Ads, Meta Ads, programmatic, app channels and other platforms.
Manage and monitor media investments, ensuring optimal budget allocation and maximizing ROI, CPA, CAC and other business metrics.
Monitor performance indicators daily, identifying optimization and growth opportunities.
Develop in-depth analyses of results, delivering diagnoses, recommendations and action plans focused on business generation.
Track and analyze the entire digital acquisition funnel, from traffic generation to conversion and account openings.
Ensure the quality of digital channel measurement by validating tagging, events, conversions and integrations between platforms.
Implement and govern tracking for web and mobile apps using tools such as Google Tag Manager and mobile measurement platforms.
Build dashboards and management reports to monitor results and support decision-making.
Collaborate with CRM, Product, Technology, BI and Analytics teams to identify continuous improvement opportunities across the customer journey.
Run tests and experiments (A/B tests, audience tests, creative and bidding strategies) to continuously improve performance.

Requirements

What you’ll need

Solid experience managing paid media campaigns and digital acquisition.
Proficiency with Google Ads, Meta Ads and other performance channels.
Advanced knowledge of digital marketing metrics, attribution, conversion funnels and performance analysis.
Experience with MMPs, Google Tag Manager, Google Analytics (GA4) and implementation of events and conversions.
Knowledge of SEO and SEM.
Strong analytical skills with the ability to turn data into business insights.
Advanced Excel.
Preferred / Nice-to-have
Knowledge of SQL for querying and data analysis.
Experience with Power BI, data modeling and dashboard creation.
Knowledge of relational databases and query construction.
Experience with app measurement platforms (AppsFlyer, Singular, Firebase or similar).
Experience in technology companies, fintechs, digital banks or e-commerce.
Knowledge of statistical testing, attribution and incrementality.

Benefits

Comp & perks

Meal allowance
Food allowance
Health insurance
Dental plan
Life insurance
Childbirth allowance
Marriage allowance
Childcare/Nanny allowance
Birthday bonus
Apoio Pass support
Gym membership
Transportation voucher
Profit sharing (PLR)
Annual bonus.