Media & Sponsorship Manager

Baird

Media and Sponsorship Manager leading integrated media, sponsorship, and naming-rights investments for Baird, an international financial services firm. Managing budgets, vendors, stakeholders, and a small team to drive measurable brand and business outcomes.

Posted 8/18/2026full-timeMilwaukee • Illinois, Wisconsin • 🇺🇸 United StatesSeniorLead💰 $102,000 - $156,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing media and sponsorship strategies that align with brand objectives, while effectively managing budgets and optimizing performance through data-driven insights. Proven ability to lead teams, negotiate sponsorship deals, and build strong relationships with stakeholders across various business units.

Highest-signal resume keywords

Media PlanningSponsorship StrategyBudget ManagementTeam LeadershipNegotiation Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Media BuyingSponsorship EvaluationData AnalysisMarketing StrategyPerformance Monitoring

Soft Skills

Relationship BuildingProblem-SolvingInfluencing StakeholdersAttention to Detail

Tools & Technologies

SalesforceMedia Planning SoftwareSponsorship Planning ToolsAI Tools for Research

Industry Keywords

Financial ServicesAdvertisingMarketingDigital MediaTraditional Media

About the role

Key responsibilities & impact

Develop and execute media and sponsorship strategies aligned to brand and business objectives
Guide the mix of media investments across channels and oversee budget allocations and campaign timing
Identify emerging media and sponsorship opportunities and recommend innovative approaches
Evaluate, negotiate, and manage sponsorship and naming-rights investments
Build and manage sponsorship portfolios aligned to firm and business-unit priorities
Translate media and sponsorship investments into measurable business and marketing outcomes
Advise Marketing & Communications and business stakeholders
Translate business objectives into actionable media and sponsorship strategies
Build relationships with vendors, partners, and internal teams
Monitor performance against goals and optimize outcomes using data and insights
Manage budgets with discipline, accountability, and transparency
Ensure consistent execution across initiatives and workstreams
Lead the media and sponsorship function, including managing and developing a small team

Requirements

What you’ll need

Bachelor’s degree in Advertising, Marketing, Business, or related field, or equivalent combination of education and experience
15 years of relevant professional experience
7–10+ years of experience in media planning, buying, and sponsorship strategy
Financial services experience preferred
Experience supporting enterprise-level initiatives and multiple business units
Ability to connect marketing investments to business outcomes
Excellent negotiation skills
Experience leading people and building a team
Strong understanding of traditional and digital media channels and sponsorship marketing
Experience and knowledge of Salesforce, RFP processes, demos, and selection of media and sponsorship planning/buying software tools
Familiarity with AI tools for ideation and research
Ability to manage vendor relationships, work across teams, and influence stakeholders at all levels
Strong analytical and problem-solving skills with attention to detail

Benefits

Comp & perks

Bonus potential up to 25% of base salary
Employee ownership
Total Rewards benefits and compensation package
Diversity, inclusion, and equal employment opportunity commitment
Culture recognized as a great place to work