Online Marketing Manager
Badischer Verlag GmbH & Co. KG - Ein Unternehmen der BZ.medien
full-time
Posted on:
Location Type: Hybrid
Location: Freiburg • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Magento
About the role
- Design and implementation of online marketing campaigns using common tools such as social media ads and Google Ads
- Crafting target-group-specific messages and copy for campaigns
- Setting up marketing automation as well as planning and executing email campaigns
- Continuous monitoring, performance measurement and optimization of online marketing campaigns
- Supporting the further development of the subscription shop using analytics tools
- Interdisciplinary collaboration on implementing the overall digital strategy.
Requirements
- Completed degree or vocational training in the media field
- Enthusiasm for online marketing and a good sense for current trends and methods
- Strong knowledge and experience with common online marketing tools as well as marketing automation systems (ideally HubSpot) and online shop systems (ideally Magento)
- Initiative and cross-media thinking
- Independent, structured and analytical way of working
- High level of motivation and team spirit.
Benefits
- Flexible working hours with a 35-hour week and hybrid workplace arrangements.
- Compensation according to the applicable collective agreement.
- Training opportunities at the in-house BZ.medien Academy.
- A variety of fitness offers via Hansefit.
- Get mobile with JobRad; discounted season ticket in the RVF transport network.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
online marketingmarketing automationemail campaignsperformance measurementoptimizationanalyticscopywritingsocial media adsGoogle Adstarget-group-specific messaging
Soft skills
initiativecross-media thinkingindependent workingstructured workinganalytical thinkingmotivationteam spirit