CRM Specialist

B2Spin Limited

CRM Specialist involved in CRM strategies and campaign execution at B2Spin. Working hands-on with tools and ensuring operational improvements.

Posted 5/11/2026full-timeMalta • 🇲🇹 MaltaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Translate CRM Strategist briefs into accurate campaign builds across Retool, Bloomreach, and other operational platforms.
Execute all configurations in line with established processes, documentation, and brand-specific requirements.
Complete end-to-end QA on your own builds, ensuring targeting, logic, rewards, and scheduling are correct before handover for final approval.
Manage assigned workload proactively, flagging risks to timelines or dependencies early to the Team Lead.
Follow the team’s QA framework, checklists, and naming conventions to maintain high operational accuracy.
Ensure every campaign meets compliance, data-privacy, and operational standards prior to launch.
Validate the availability and correctness of key data points required for your campaigns (segments, attributes, event triggers, reward parameters).
Escalate detected data issues to the Team Lead, Martech, or BI as appropriate.
Document anomalies clearly to support faster investigation and incident resolution.
Follow all operational workflows consistently, contributing feedback to help refine them over time.
Work closely with CRM Strategists to clarify requirements, feasibility, and edge cases for each campaign.

Requirements

What you’ll need

Hands-on experience executing CRM or marketing automation campaigns across tools such as Bloomreach, Retool, or similar platforms.
Strong attention to detail with the ability to follow structured QA processes, naming conventions, and compliance standards.
A methodical and process-oriented mindset, ensuring consistency, accuracy, and adherence to operational workflows.
Solid understanding of CRM data fundamentals, including segments, attributes, event triggers, and reward logic.
Experience working in fast-paced environments, managing multiple tasks and deadlines while proactively flagging risks or blockers.
Excellent communication skills, able to collaborate effectively with CRM Strategists, Martech, BI, and other cross-functional teams.
Problem-solving ability, especially when investigating data issues, identifying process gaps, or proposing improvements.
Ownership and accountability, maintaining accurate records and contributing to operational KPIs.
A continuous improvement mindset, eager to streamline workflows, suggest automation opportunities, and participate in knowledge-sharing.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM campaign executionmarketing automationdata validationQA processesdata privacy compliancereward logicevent triggersattributesprocess-oriented mindsetanomaly documentation

Soft Skills

attention to detailproblem-solvingownershipaccountabilitycommunicationcollaborationmethodical approachproactive risk managementcontinuous improvement mindsetfeedback contribution