CRM Specialist
B2Spin Limited
contract
Posted on:
Location Type: Remote
Location: Remote • 🇧🇬 Bulgaria
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Translate CRM Strategist briefs into accurate campaign builds across Retool, Bloomreach, and other operational platforms.
- Execute all configurations in line with established processes, documentation, and brand-specific requirements.
- Complete end-to-end QA on your own builds, ensuring targeting, logic, rewards, and scheduling are correct before handover for final approval.
- Manage assigned workload proactively, flagging risks to timelines or dependencies early to the Team Lead.
- Follow the team’s QA framework, checklists, and naming conventions to maintain high operational accuracy.
- Ensure every campaign meets compliance, data-privacy, and operational standards prior to launch.
- Support peer reviews when required, offering constructive, detail-oriented feedback.
- Validate the availability and correctness of key data points required for your campaigns (segments, attributes, event triggers, reward parameters).
- Escalate detected data issues to the Team Lead, Martech, or BI as appropriate.
- Document anomalies clearly to support faster investigation and incident resolution.
- Follow all operational workflows consistently, contributing feedback to help refine them over time.
- Identify repetitive tasks suitable for templates or automation and share suggestions with the Team Lead.
- Participate in retrospectives, knowledge-sharing sessions, and testing of new operational tools or enhancements.
- Work closely with CRM Strategists to clarify requirements, feasibility, and edge cases for each campaign.
- Communicate build timelines, blockers, and dependencies clearly and early.
- Support the flow of feedback from execution back into the strategy teams by documenting outcomes, constraints, or optimisation opportunities.
- Maintain accurate records of your campaign builds, QA outcomes, and delivery timelines.
- Contribute data to operational KPIs such as throughput, error rate, and SLA adherence.
- Support post-mortems by providing clear, factual detail on build steps, assumptions, and findings.
Requirements
- Hands-on experience executing CRM or marketing automation campaigns across tools such as Bloomreach, Retool, or similar platforms.
- Strong attention to detail with the ability to follow structured QA processes, naming conventions, and compliance standards.
- A methodical and process-oriented mindset, ensuring consistency, accuracy, and adherence to operational workflows.
- Solid understanding of CRM data fundamentals, including segments, attributes, event triggers, and reward logic.
- Experience working in fast-paced environments, managing multiple tasks and deadlines while proactively flagging risks or blockers.
- Excellent communication skills, able to collaborate effectively with CRM Strategists, Martech, BI, and other cross-functional teams.
- Problem-solving ability, especially when investigating data issues, identifying process gaps, or proposing improvements.
- Ownership and accountability, maintaining accurate records and contributing to operational KPIs.
- A continuous improvement mindset, eager to streamline workflows, suggest automation opportunities, and participate in knowledge-sharing.
Benefits
- Health insurance
- Flexible working arrangements
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRM campaign executionmarketing automationdata validationQA processesdata-privacy complianceoperational workflowsdata fundamentalsevent triggersreward logicautomation
Soft skills
attention to detailmethodical mindsetproblem-solvingownershipaccountabilitycommunicationcollaborationproactive risk managementcontinuous improvementfeedback provision