Senior Manager, Public Relations

Aura Home, Inc.

Senior Manager of PR at Aura managing global communications strategies and narratives for product launches and consumer activations. Cultivating media relationships and tracking PR activity impact.

Posted 6/1/2026full-timeRemote • California, New York • 🇺🇸 United StatesSenior💰 $140,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Own global PR strategy and in-market execution for new product launches — hardware and software - developing narratives that go beyond specs, with direct responsibility for the US, CA, MX, and Australia.
Proactively mine for and develop stories that expand Aura's brand beyond "digital picture frame," spanning culture, technology, family, and human connection.
Cultivate and maintain strong relationships with journalists and editors across tech, lifestyle, and general interest media. Secure high-impact feature stories, reviews, and commerce placements.
Build and manage Aura's editorial calendar, developing timely pitches aligned to cultural moments, seasonal buying periods, and business milestones.
Scale Aura's content affiliate platform - managing publisher relationships, editorial commerce placements, and driving measurable impact on traffic and revenue.
Serve as the primary strategic lead for Aura's AMPAC PR agencies (US, Canada, Mexico, Australia) - setting priorities, managing timelines, and holding partners accountable to results. Serve as a key collaborator for global agency teams in the EU, UK.
Track, measure, and report on the business impact of PR activity - connecting coverage to traffic, conversion, and revenue. Use data to continuously sharpen strategy and make the case for PR's role in Aura's growth.
Partner closely with the Sr. Director of Communications & Product Marketing, as well as product and leadership teams, to align PR efforts with broader business priorities.

Requirements

What you’ll need

8–10 years in consumer or tech PR, agency or in-house
Established relationships with tech, lifestyle, and general interest media
Experience working on consumer tech products: hardware, software, apps
Demonstrated success securing feature stories, not just product or gifting mentions
Experience managing multi-market relationships
Proven ability to manage editorial affiliate programs and measure ROI
Strong narrative instincts - you know how to find the story others miss
Experience planning and executing product launch campaigns from brief to coverage
A natural collaborator who thrives working closely with senior leadership and cross-functional partners
Thrives in a fast-moving, startup environment with high ownership and low hand-holding

Benefits

Comp & perks

Generous stock option program - begins vesting after 1 year
Comprehensive health plans - Aura pays 100% of the premium for employees and 50% for families.
401(k) with match - Aura fully matches the first 4% of your salary contributed
Lunch and snacks - In SF & NY Offices
$150 monthly fitness allowance - gym, coaching, etc
Flexible time off - and you’re required to take at least 10 days off each year

ATS Keywords

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Hard Skills & Tools

consumer tech PRproduct launch campaignseditorial affiliate programsmeasuring ROInarrative developmentstorytellingmedia relationscontent strategytraffic analysisrevenue impact measurement

Soft Skills

collaborationrelationship buildingstrategic thinkingcommunicationcreativityadaptabilityownershipproblem-solvingtime managementleadership