Augurian

Analyst, Paid Media

Augurian

full-time

Posted on:

Location Type: Hybrid

Location: ST PAULMinnesotaUnited States

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About the role

  • Analyze performance data and optimize digital marketing campaigns.
  • Manage budgets and allocate resources effectively.
  • Collaborate with senior team members.
  • Utilize AI tools for campaign insights and reporting.
  • Prepare regular reports on performance and metrics.

Requirements

  • Curiosity and eagerness to learn.
  • Attention to detail.
  • Dependability.
Benefits
  • Proactively optimize digital marketing campaigns by analyzing performance metrics.
  • Contribute insights to improve targeting, messaging, and overall campaign effectiveness; collaborate on longer-term strategy.
  • Implement and maintain paid media campaigns across PPC, display, social media, and other platforms.
  • Manage budget allocation, bid strategies, and targeting to optimize campaign performance.
  • Ensure strategies are executed in accordance with best practices, client guidelines, and the Augurian process.
  • Begin using AI tools—automated bid analysis, creative testing insights, reporting assistance—under manager guidance to accelerate execution and build fluency.
  • Explore and experiment with AI tools relevant to paid media; share discoveries with the team.
  • Gather and validate data from multiple sources to ensure accuracy and completeness.
  • Perform data analysis to identify trends, patterns, and insights that drive campaign success.
  • Assist in the preparation of regular reports, providing key metrics and performance indicators.
  • Collaborate with team members to enhance data visualization techniques for better comprehension.
  • Conduct quality assurance checks on data sets to identify and rectify discrepancies.
  • Deliver high-quality work that follows the recommended Augurian process.
  • Communicate campaign strategies, performance updates, and recommendations clearly and professionally.
  • Address client feedback and ensure satisfaction.
  • Communicate strategic ideas to account leads to influence client strategy.
  • Observe and learn from senior team members’ consultative client interactions to develop advisory skills.
  • Maintain detailed and organized documentation of relevant client and team information.
  • Communicate findings and insights clearly to team members and stakeholders.
  • Act as a key team player in fostering a collaborative and results-driven work environment.
  • Stay informed about industry best practices and emerging tools to enhance your capabilities.
  • Actively participate in practice traditions and process development.
  • Contribute ideas for how AI and new approaches can improve team processes and client outcomes.
  • Understand and embody the agency’s core values, fostering a positive and inclusive workplace culture.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysisdigital marketingcampaign optimizationbudget managementresource allocationreport preparationperformance metrics
Soft Skills
curiosityeagerness to learnattention to detaildependability