Senior Paid Social Manager

Atomic - Remote Jobs

Paid Social Manager leading Meta, LinkedIn, and TikTok campaigns for a performance marketing agency serving higher education and nonprofits. Optimizing audiences, creative, and conversions.

Posted 8/21/2026full-timeRemote • 🏈 Anywhere in North AmericaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing paid social campaigns across platforms like Meta, LinkedIn, and TikTok, with a strong focus on audience strategies and performance metrics. Capable of translating campaign data into actionable insights while collaborating effectively with creative and analytics teams.

Highest-signal resume keywords

Paid Social Campaign ManagementMeta Ads ManagerAudience DevelopmentAnalytical SkillsClient-Facing Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationConversion-Focused AdvertisingCreative StrategyPerformance Metrics AnalysisAudience Testing ProgramsLead Generation OptimizationCPM UnderstandingCTR UnderstandingCPC UnderstandingROAS Understanding

Soft Skills

Organizational SkillsCommunication Skills

Tools & Technologies

LinkedIn AdsTikTok Ads

Industry Keywords

Education-Focused ClientsCreative TestingAd ConceptsCampaign StructuresPerformance-Focused Campaigns

About the role

Key responsibilities & impact

Own the strategy, performance, and optimization of paid social campaigns across a portfolio of education-focused clients
Lead Paid Social strategy and execution across Meta, LinkedIn, TikTok, and other relevant social channels
Develop audience strategies using demographics, behaviors, interests, first-party data, and campaign objectives
Build, launch, and optimize prospecting, retargeting, and conversion-focused campaigns
Partner with Creative teams on ad concepts, hooks, messaging, formats, and creative testing
Analyze creative performance and identify effective hooks, messages, visuals, and formats
Establish testing frameworks across audiences, creative, messaging, placements, and campaign structures
Monitor CPM, CTR, CPC, conversion rate, CPA/CPL, and ROAS
Identify creative fatigue and recommend new concepts and variations
Translate campaign and creative performance data into insights and actionable recommendations
Collaborate with Analytics and Account Services on tracking, reporting, and attribution
Stay current on platform updates, ad formats, audience targeting capabilities, and paid social trends
Collaborate with Account Services, Analytics, Creative, and Paid Media teams
Participate in introductory, Paid Search, team, and leadership interviews

Requirements

What you’ll need

4+ years of hands-on Paid Social experience, ideally within an agency or multi-account environment
Strong expertise across platforms such as Meta Ads Manager, LinkedIn Ads, TikTok Ads, or similar
Proven experience managing performance-focused paid social campaigns with meaningful budgets
Strong understanding of audience development, creative strategy, and conversion-focused advertising
Demonstrated ability to identify what makes creative perform and translate those insights into new testing opportunities
Experience developing and managing structured creative and audience testing programs
Strong analytical skills and ability to connect creative and audience performance with business outcomes
Experience optimizing campaigns for lead generation, inquiries, applications, enrollments, donations, or other conversion-focused goals
Strong understanding of CPM, CTR, CPC, CVR, CPA/CPL, and ROAS
Excellent client-facing and presentation skills
Strong organizational skills and ability to manage multiple accounts and campaigns simultaneously
Strong written and spoken English communication skills

Benefits

Comp & perks

Fully remote work environment
Competitive compensation based on experience and scope
Opportunity to work on mission-driven campaigns that directly impact education and student growth
Collaborative, high-performance culture focused on innovation, service, and continuous improvement
Strong opportunities for leadership growth and strategic ownership