Senior Paid Search Manager

Atomic - Remote Jobs

Paid Search Manager leading Google Ads campaigns for a mission-driven higher-education marketing agency. Optimizing acquisition, conversions, budgets, and partner performance.

Posted 8/21/2026full-timeRemote • 🇨🇦 CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading Paid Search strategies and optimizing campaigns across Google Ads and other platforms, with a strong focus on performance metrics and conversion goals. Capable of translating complex data into actionable insights while mentoring team members and collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Google Ads ExpertiseKeyword Strategy DevelopmentCampaign Performance OptimizationAnalytical SkillsClient-Facing Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search ManagementBidding StrategiesAd Copy OptimizationConversion Rate OptimizationSearch Intent AnalysisPerformance Metrics MonitoringCampaign Structure ManagementData AnalysisLead Generation OptimizationMulti-Account Management

Soft Skills

Organizational SkillsPresentation SkillsMentoringCollaborationCommunication Skills

Tools & Technologies

Google AnalyticsGoogle Tag ManagerGoogle Search ConsolePerformance MaxDemand Gen

Industry Keywords

Higher EducationStudent RecruitmentEnrollment MarketingNonprofit OrganizationsPaid Media Channels

About the role

Key responsibilities & impact

Lead Paid Search strategy and execution primarily across Google Ads, with additional platforms as relevant
Own strategy, performance, and optimization of paid search campaigns across a portfolio of education-focused clients
Develop and optimize keyword strategies based on search intent, audience behavior, and partner goals
Build and manage campaigns, ad groups, keywords, match types, negative keywords, bidding strategies, and budgets
Write and optimize search ad copy aligned with user intent, messaging, and conversion goals
Monitor campaign performance, budget pacing, and metrics including CTR, CPC, conversion rate, CPA, and ROAS
Analyze search queries, keyword performance, and conversion data to identify optimization opportunities
Execute ongoing testing across keywords, bids, ad copy, landing pages, and campaign structures
Translate performance data into insights and strategic recommendations for partners and internal teams
Collaborate with Analytics and Account Services teams on conversion tracking and reporting
Stay current on Google Ads updates, automation, bidding technologies, and evolving search behavior
Mentor team members and help shape the agency’s broader Paid Media vision
Participate in cross-functional and leadership interviews during the hiring process

Requirements

What you’ll need

4+ years of hands-on Paid Search experience, ideally in an agency or multi-account environment
Strong expertise in Google Ads, including keyword research, bidding strategies, campaign structure, search queries, and optimization
Proven experience managing performance-focused campaigns with meaningful budgets
Strong understanding of search intent and ability to translate it into keyword and campaign strategies
Experience optimizing campaigns for lead generation, inquiries, applications, enrollments, or other conversion-focused goals
Strong analytical skills and comfort working with large amounts of campaign and performance data
Ability to diagnose performance changes and turn insights into clear optimization actions
Experience with Google Analytics, Google Tag Manager, Google Search Console, or similar analytics/tracking platforms
Strong client-facing and presentation skills, with ability to explain technical performance clearly to non-technical stakeholders
Excellent organizational skills and ability to manage multiple accounts and priorities simultaneously
Strong written and spoken English communication skills
Bonus: experience working with higher education, universities, or nonprofit organizations
Bonus: familiarity with student recruitment and enrollment marketing
Bonus: experience managing campaigns across multiple search engines or additional paid media channels
Bonus: experience with forecasting, media planning, and budget pacing
Bonus: knowledge of Performance Max, Demand Gen, or emerging Google Ads products
Bonus: experience mentoring junior Paid Search team members
Bonus: familiarity with CRM data and offline conversion tracking

Benefits

Comp & perks

Fully remote work environment
Competitive compensation based on experience and scope
Opportunity to work on mission-driven campaigns that directly impact education and student growth
Collaborative, high-performance culture focused on innovation, service, and continuous improvement
Strong opportunities for leadership growth and strategic ownership