Growth Marketing

• Own and execute a comprehensive DTC growth strategy across brand sites, email, SMS, organic social, and non-marketplace paid media (Meta, Google, TikTok, etc.)
• Build channel expansion roadmaps and customer acquisition programs
• Create data-driven frameworks for experimentation and scaling
• Partner closely with Marketplace leadership to align brand experience and budget strategy
• Present performance insights and strategic recommendations to executives
• Build lifecycle programs that increase retention and repeat purchase
• Develop high-performing email/SMS strategies that boost LTV
• Lead segmentation, personalization, and post-purchase engagement
• Establish retention KPIs and cohort-based measurement
• Lead CRO initiatives to increase conversion rate and AOV
• Run A/B tests across site UX, messaging, and promotions
• Improve friction points across the customer journey
• Optimize PDPs, checkout, and merchandising
• Own growth-focused paid media strategy across Meta, Google, TikTok, and emerging channels
• Manage agencies or build in-house specialists over time
• Optimize CAC and maintain strong LTV:CAC ratios
• Test and scale new acquisition channels
• Define hiring roadmap as growth scales
• Mentor and develop direct reports (initially Lifecycle Marketing Manager, later DTC Paid specialists)
• Foster a culture of experimentation and data-driven decision-making

Director of Growth

VP, Growth Marketing

Growth Lead

Growth Lead

Director of Payments Growth

Growth Lead, API Platform, SaaS