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Public Engagement Program Manager
ATCPublic Engagement Program Manager advancing transmission infrastructure initiatives for ATC, a Wisconsin electric transmission utility. Building digital communications, stakeholder trust, and data-driven public engagement across regional communities.
Core Competencies
Role fitUse this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing digital communication strategies, with a strong focus on content creation, stakeholder engagement, and analytics-driven decision-making. Proficient in translating complex information into clear messages for diverse audiences while ensuring accessibility and user experience.
ATS Keywords
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About the role
Key responsibilities & impact- Develop, enhance, and execute comprehensive public engagement programs aligned with ATC’s business priorities and infrastructure initiatives
- Create communication strategies supporting project development, approvals, construction, and long-term stakeholder relationships
- Help communities understand the value of transmission infrastructure investments and their role in maintaining a reliable electric grid
- Oversee and optimize ATC’s digital communications ecosystem, including websites, social media platforms, and digital engagement channels
- Develop integrated digital campaigns that increase stakeholder awareness and engagement
- Ensure communication channels meet accessibility standards and deliver exceptional user experiences
- Develop strategic content for diverse audiences and translate complex technical, regulatory, and industry topics into clear, engaging messages
- Lead editorial planning and content development across articles, videos, infographics, presentations, and stakeholder-facing materials
- Support engagement with communities, customers, policymakers, regulators, industry organizations, and other key stakeholders
- Develop communication programs that enhance transparency and trust
- Assist with issue management communications and reputation-building initiatives
- Use analytics, engagement data, and performance metrics to evaluate communication effectiveness
- Build dashboards, reporting frameworks, and scorecards to guide decision-making
- Continuously improve strategies based on measurable results and audience insights
Requirements
What you’ll need- Experience developing and executing digital communication strategies
- Strong content creation, storytelling, and editorial planning expertise
- Experience managing website content strategy and digital platforms
- Demonstrated success establishing social media strategy, followership, and engagement
- Track record communicating complex information in clear and engaging ways
- Strong stakeholder engagement, community relations, or public affairs experience
- Experience using communication metrics and analytics to inform strategy
- Ability to collaborate across technical and non-technical teams
- Exceptional written, verbal, and presentation communication skills
- Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, Digital Media, Political Science, Public Affairs, or a related field
Benefits
Comp & perks- Annual incentive bonus
- Employer-sponsored pension plan
- 401(k) match
- HSA contribution
- Life and disability insurance
- Health care benefits
- Generous time off plans
- Flexible work arrangements
- Equal opportunity employment and commitment to diversity