Director – Marketing, Landscape

AstroTurf

Director of Marketing aiming for strategies and demand generation for Landscape Turf products. Reporting to CMO, overseeing campaigns and collaborating with teams for effective sales and product management.

Posted 6/30/2026full-timeDalton • 🇺🇸 United StatesLead💰 $1 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in demand generation, digital marketing, and brand strategy within the landscape turf sector. Proven ability to collaborate with cross-functional teams and manage external agencies to drive marketing success.

Highest-signal resume keywords

Demand GenerationDigital MarketingSEOHubSpotSalesforce

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing ExperienceB2B MarketingB2C MarketingBrand StrategyPositioningMessaging

Soft Skills

CollaborationLeadership

Tools & Technologies

CRMMAP Platforms

Certifications & Qualifications

Bachelor’s DegreeHS Diploma/GED

Industry Keywords

Building MaterialsConstructionOutdoor IndustrySports Industry

About the role

Key responsibilities & impact

Own the full marketing function for Landscape Turf
Report to the CMO and work closely with sales, products, and leadership
Demand generation — paid media, email, SEO, and digital
Collaborate on brand strategy, positioning, and messaging

Requirements

What you’ll need

Bachelor’s Degree preferred; HS diploma/GED required
4–6+ years of marketing experience, B2B or B2C
Experience in building materials, construction, outdoor or sports industry
Familiarity with HubSpot, Salesforce, or similar CRM / MAP platforms
Strong grasp of demand gen, SEO, and digital marketing
Experience managing agencies, vendors, and contractors

Benefits

Comp & perks

Health insurance
401(k)
Professional development