Senior CRM Executive

Assembly Global

Senior CRM Specialist executing multichannel CRM campaigns for Assembly, a global brand performance agency. Managing segmentation, automation journeys, QA, and reporting across retail and ecommerce clients.

Posted 8/20/2026full-timeBengaluru • 🇮🇳 IndiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing CRM campaigns, including setup, execution, and performance analysis across multiple channels. Proficient in utilizing marketing automation platforms and adhering to best practices for customer engagement and campaign delivery.

Highest-signal resume keywords

CRM Campaign ManagementMarketing Automation PlatformsMulti-Channel Campaign ExecutionSegmentation and Customer JourneysCampaign Quality Assurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMLifecycle MarketingCampaign OperationsSegmentationA/B TestingCampaign QAPerformance ReportingCampaign TrackingContent ManagementAudience Building

Soft Skills

Attention to DetailWritten Communication

Tools & Technologies

BloomreachBrazeMoEngageCleverTapSalesforce Marketing CloudAdobe CampaignEmarsys

Industry Keywords

RetailEcommerceFashionLifestyleMarketplace

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Manage day-to-day CRM campaign setup and deployment across client projects
Execute campaigns across email, push notifications, SMS, WhatsApp, and in-app messaging
Build and prepare audiences based on approved campaign briefs and segmentation rules
Conduct campaign QA, including links, audience logic, suppression rules, language versions, scheduling, and tracking parameters
Maintain campaign trackers and ensure delivery timelines are met
Support new and existing marketing automation journeys by updating content, assets, and campaign logic based on approved inputs
Monitor live automations and flag delivery issues, performance drops, or required updates
Prepare basic post-campaign performance reports and summaries
Coordinate with internal strategy, client servicing, creative, and analytics teams to ensure smooth campaign delivery
Follow CRM best practices around frequency capping, suppression, consent, personalization, and customer experience

Requirements

What you’ll need

3–5 years of experience in CRM, lifecycle marketing, campaign operations, or marketing automation
Hands-on experience with CRM or marketing automation platforms such as Bloomreach, Braze, MoEngage, CleverTap, Salesforce Marketing Cloud, Adobe Campaign, Emarsys, or similar
Experience executing multi-channel CRM campaigns
Strong understanding of segmentation, customer journeys, A/B testing, and campaign QA
Comfortable working with campaign calendars, trackers, briefs, and reporting templates
Strong attention to detail and ability to manage multiple campaigns at the same time
Good written communication skills in English
Experience in retail, ecommerce, fashion, lifestyle, or marketplace clients is preferred
Arabic campaign experience is a plus, but not mandatory

Benefits

Comp & perks

Annual Leave: 15 days allotted to all employees beginning of every calendar year
Sick Leave: 12 days allotted effective DOJ and beginning of every calendar year
Maternity Leave
Paternity Leave
Birthday Leave Entitlement
Dedicated L&D Budget for all Teams to upskill and get certified
Group Personal Accident Cover
Life Cover Insurance
Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
Monthly Cross Team Lunch
Rewards and Recognition program: Employee of the month, Star Performer, Tenure Celebration & many more