Senior Director, Consulting – Digital Transformation
Broadridge
Director, Client Experience
Assembly Global
full-time
Posted on:
Location Type: Office
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $160,000 per year
Job Level
Lead
Tech Stack
Tableau
About the role
- Lead media team in developing strategy/media plans that answer to the client’s business objectives
- Cultivate a strong trusting relationship with clients, sales partners, activation partners to ensure optimal business partnership, steering through challenges with an eye towards enhancing the state of the account
- Communicate effectively with activation, sales, and internal team members to ensure direction is clear to minimize confusion
- Define KPIs and benchmarks to ensure media plans are addressing client business challenges with measurable success
- Demonstrate fiscal responsibility and responsibility for the profitability of the accounts
- Topline oversight on Planning timeline/process
- Build timelines for clients that include check ins for audience and strategic alignment as well as core and detailed integrated media plans
- Work with Supervisor(s) to guide activation teams in optimizing timeline for streamlined process
- Work closely with Analytics lead to define measurement strategy
- Work with all teams and divisions to draw out best work and insights to positively impact media plans and deliver on client business goals as well as agency goals.
- Lead internal meetings with other departments and call on agency resources to strengthen ideas
- Oversee the creation of media plan presentations
- Understand the client marketing objectives and building a solid strategy to meet the objectives throughout the planning process
- Connect the dots across multiple campaigns or accounts to continually tighten up recommendations that incorporate client/senior management feedback
Requirements
- 7+ years in the media advertising industry
- Experience planning and executing across all media channels, traditional/linear and digital
- Campaign set-up knowledge and first-hand experience to guide team and ensure accuracy for integrated campaign activation and reporting (Prisma, DCM, Tagging, IAS, MediaOcean/OX), while also enabling strategic guidance for junior team from pre-campaign set-up to in-flight optimizations and campaign reporting
- Deep knowledge of performance media, audience strategy creation/application using syndication resource tools (i.e., MRI, Forrester, YouGov, Comscore), and marketing technology landscape
- First-hand knowledge of media reporting mechanics (usage of Tableau or other dashboard tools) and the ability to synthesize data into a cohesive performance story for clients
- Business intelligence and competitive reporting knowledge/tool familiarity (i.e., Kantar, Nielsen) and narrative crafting
Benefits
- Equal Opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media planningcampaign executionperformance mediaaudience strategymedia reportingdata synthesisnarrative craftingKPI definitionbenchmarking
Soft skills
client relationship managementcommunicationleadershipstrategic thinkingproblem-solvingcollaborationfiscal responsibilityorganizational skills
