Senior Manager, Programmatic

Assembly Global

Sr. Manager responsible for growth and delivery of programmatic campaigns at Assembly.

Posted 7/17/2026full-timeNew York City • California, Maryland, Minnesota, Missouri, New York • 🇺🇸 United StatesSenior💰 $75,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in programmatic media buying, campaign optimization, and team leadership, with a strong focus on leveraging DSP platforms and data-driven strategies to achieve client objectives.

Highest-signal resume keywords

DSP Platform ExperienceCampaign Performance AnalysisTactical Execution in CTV and NativeTeam Management and MentoringDynamic Creative Optimization (DCO)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic Media BuyingCampaign OptimizationData AnalysisAudience TargetingExcel ProficiencyAd-Operations TechnologiesDynamic Creative OptimizationTactical ExecutionPerformance Metrics InterpretationCross-Channel Integration

Soft Skills

CollaborationLeadershipTrainingCommunicationProblem-Solving

Tools & Technologies

The Trade DeskDV360Amazon DSPRoku’s OneView DSPVerizonDSPAmobeeDoubleclick

Certifications & Qualifications

Campaign Manager 360Display & Video 360The Trade Desk Edge Academy

Industry Keywords

Programmatic SalesMedia OptimizationAd FormatsCreative MessagingPMP ExecutionsSSP Direct DealsProximity TargetingProspecting vs RemarketingAudio/Video AdvertisingKnowledge Sharing

Tech Stack

Tools & technologies

PMPRoku

About the role

Key responsibilities & impact

Help identify, craft and present opportunities to leverage programmatically purchased media to support client objectives
Support programmatic sales and growth by serving as programmatic partner to all account and media teams
Proactively work to identify cross-channel integration opportunities and programmatic campaign improvement
Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization and integration strategies
Stay current on platform features and techniques for activating, measuring and optimizing media programs
Collaborate with platform, inventory and data partners to develop, activate and optimize targeted programs
Support the development of process standards and train team members on the how and why
Oversee and execute campaign set-up of programmatic buys in DSPs
Oversee and execute campaign QA process
Assist traders to manage program pacing and performance
Troubleshoot issues on all pre-production and live campaigns
Assess program performance across dimensions including audience, inventory, ad format, creative messaging, optimization strategy, etc. to identify paths for growth
Support traders in developing skills to identify optimization and growth recommendations
Support account team in delivering regular performance and optimization updates
Support account team in delivering program recommendations to evolve and improve over time, including providing insights into campaign constraints and untapped potential

Requirements

What you’ll need

3-4+ years of experience with DSP platforms (self-managed) – The Trade Desk, DV360, Amazon, Roku’s OneView DSP, VerizonDSP, Amobee, etc.
Ability to interpret campaign performance with regards to programmatic variables – Geo, device, demos, behavioral, creative, targeting layers
Tactical execution experience – CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals
Proficiency in Excel is required
Experience training, mentoring and managing team members
Proven command of ad-server or ad-operations technologies (e.g., Doubleclick)
Experienced managing a team and career path
Dynamic Creative Optimization (DCO) execution experience a plus
Certifications with Campaign Manager 360, Display & Video 360, The Trade Desk Edge Academy

Benefits

Comp & perks

competitive salaries and annual compensation reviews
Flexible Time Off policy
market-leading primary and secondary caregiver and parental leave policies
hybrid in-office/remote working policy
committed to social and environmental impact