Senior Director, Programmatic

Assembly Global

Sr. Director, Programmatic at Assembly manages programmatic business, optimizing campaign performance, and mentoring a team.

Posted 7/17/2026full-timeCalifornia, Maryland, Minnesota, Missouri, New York • 🇺🇸 United StatesSenior💰 $160,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in programmatic campaign execution, optimization strategies, and data analysis, with a strong focus on driving client objectives and fostering team development. Proficient in leveraging DSP platforms and collaborating across channels to enhance media strategies and performance.

Highest-signal resume keywords

Programmatic Campaign ExecutionData Analysis and ReportingDSP Platform ManagementCampaign Performance OptimizationTeam Leadership and Mentoring

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Programmatic MediaCampaign OptimizationData AnalysisExcel ProficiencyQuality Assurance ProcessesPerformance EvaluationPMP ExecutionsProximity TargetingCPA and ROAS OptimizationNative Advertising

Soft Skills

CommunicationCollaborationMentoringProblem-SolvingInnovation

Tools & Technologies

DSP PlatformsCTV AdvertisingAudio/Video SSPMedia Measurement ToolsCampaign Management Tools

Industry Keywords

Programmatic AdvertisingCross-Channel IntegrationClient ObjectivesThought LeadershipContinuous Learning

Tech Stack

Tools & technologies

PMP

About the role

Key responsibilities & impact

Lead and manage a portfolio of programmatic business across key clients, supported by a team of traders
Develop and implement strategic optimization plans using data analysis, technical expertise, and client feedback
Oversee campaign execution, performance evaluation, and ongoing optimization across all programmatic dimensions
Identify and present opportunities to leverage programmatic media to meet client objectives
Drive cross-channel integration initiatives and collaborate with internal teams to enhance media strategies
Champion programmatic excellence across the agency by contributing to thought leadership, process development, and innovation
Communicate the value of programmatic capabilities, technologies, and partnerships to internal and external stakeholders
Facilitate knowledge-sharing sessions to promote innovation and continuous learning across the organization
Stay current on platform features and best practices for activation, measurement, and optimization
Collaborate with platform, inventory, and data partners to develop and refine targeted media programs
Troubleshoot campaign issues and oversee QA processes for pre-production and live campaigns
Support the development and implementation of process standards and training for team members
Mentor and manage junior team members, fostering their growth in campaign management and communication
Partner with account teams to evolve program recommendations and uncover untapped opportunities
Occasionally support new business initiatives involving programmatic strategy and execution

Requirements

What you’ll need

8-10+ years of hands-on experience with self-managed DSP platforms
Deep understanding of programmatic campaign execution across CTV, Native, Proximity targeting, Prospecting vs. Remarketing, PMP executions, Audio/Video SSP direct deals
Ability to interpret campaign performance and optimize toward CPA, ROAS, or awareness goals
Advanced proficiency in Excel for data analysis and reporting
Experience troubleshooting campaign issues and overseeing QA processes
Familiarity with platform features and techniques for activating, measuring, and optimizing media programs

Benefits

Comp & perks

competitive salaries and annual compensation reviews
Flexible Time Off policy
market-leading primary and secondary caregiver and parental leave policies
hybrid in-office/remote working policy