Performance Marketing

• Aiding in the creation of paid search strategy, leveraging first and third-party data sources
• Trafficking of new paid search keywords, campaigns, ad copy, and site links, using third-party tracking tools and respective search channels
• Generating reports for search campaigns on a weekly and ad hoc basis
• Support paid search team through generating recap reporting on a monthly and quarterly basis leveraging Power Point and Excel
• Understanding which optimization tactics are appropriate to implement based on clients’ goals and data analysis
• Ability to work and prioritize within timelines and effectively communicate in both the verbal and written form
• Attending client meetings to discuss results and next steps
• Working with cross-functional account teams to develop integrated digital advertising programs

Paid Search Coordinator

Senior Campaign Manager