Aggregate and implement Account-Based approaches and marketing strategies
Oversee Demand Generation, Lead Conversion, and Content Syndication tactics
Support client in their lead pipeline connectivity strategy
Provides information about the brand, consumer and marketplace that will aid in the creation of the media strategy
Master the use of proprietary and industry tools and systems
Oversees the plan entry into agency tool for flowcharting
Oversees and/or manages the budget tracking, management, and reporting process
Display application of media knowledge to address media and business challenges
Actively participates in meetings/brainstorm sessions
Actively participates in meetings with media representatives to evaluate opportunities in collaboration with internal activation teams
Collaborates on POVs and client facing communication
Works with research to ensure competitive spending data requests and analysis are completed
Collects and organizes data across all channel teams for reporting in collaboration with activation.
Demonstrates a strong understanding of the client’s business
Understands and can articulate the business challenge that leads to the media strategy
Requirements
At 1.5-3+ years of cross-channel media planning experience
Prior advertising or digital media agency experience preferred
Strong digital marketing background and familiarity with multiple media channels
Strong communication skills
Strong project management skills
Solid research and analytical skills, good mathematical aptitude, and attention to detail
Strong experience with Excel (advanced functions and formulas) and PowerPoint
Familiarity with a variety of media tools and software like Prisma, MediaOcean
Ability to organize, prioritize, work well under pressure with multiple assignments; meet tight deadlines and multi-task
Benefits
Equal Opportunities
Paid time off
Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
cross-channel media planningdigital marketingbudget trackingdata analysisExcelPowerPointlead conversioncontent syndicationresearchanalytical skills
Soft skills
communication skillsproject managementattention to detailorganizational skillsability to prioritizeability to work under pressuremulti-taskingcollaborationproblem-solvingparticipation in meetings