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Assistant Manager, Paid Search
Assembly GlobalPaid Search Analyst responsible for managing SEM campaigns for global clients. Collaborating with US/UK teams to optimize ad performance on Google and Bing.
About the role
Key responsibilities & impact- Manage paid marketing campaigns based on the agreed-upon strategic direction provided by the US/UK team members.
- Ensure campaign setup and delivery is aligned with the tactical plan and offer strategic and tactical recommendations to help shape future planning.
- Optimize media campaigns towards the target KPIs within various advertising platforms, including but not limited to: Google Ad Words, Microsoft Advertising
Requirements
What you’ll need- At least 3 years of experience and ability to build Paid Search/PPC campaign strategies based on client goals and objectives.
- Expertise in building and optimizing campaigns, keyword lists, extensions etc.
- Proficient in writing and testing ad copy.
- Experience with Google AdWords Editor.
- Ability to develop budget projections and pace campaigns based on monthly budgets.
- Experience with bidding tools and strategies.
- Excellent English language skills (both written and verbal) as the role involves working and communicating with teams in the US.
- Strong analytical and reporting skills. Must be able to understand and analyze marketing campaigns data.
- Strong Excel skills including formulas, filtering, pivot tables, and trending charts development. Reporting will be an essential element of the day-to-day job.
- Knowledge of online business marketing principals (Impressions, clicks, conversions, ROI, Cost per Acquisition).
Benefits
Comp & perks- Annual Leave in number of 15 allotted to all employees beginning of every calendar year.
- Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year.
- Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement
- Dedicated L&D Budget for all Teams to upskill & get certified
- All employees are entitled for Group Personal Accident Cover & Life Cover Insurance.
- Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
- Monthly Cross Team Lunch
- Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Paid Search StrategyCampaign OptimizationKeyword List DevelopmentBidding Tools ExperienceBudget ProjectionsPPC Campaign StrategiesData AnalysisAd Copy TestingROI AnalysisCost per Acquisition
Soft Skills
Strong Communication SkillsAnalytical Thinking