Channel Marketing Manager

ASSA ABLOY Opening Solutions

Channel Marketing Manager at Baldwin Hardware developing merchandising strategies for luxury door hardware showrooms. Managing cross-functional teams to enhance brand engagement and visibility.

Posted 6/30/2026full-timeLake Forest • California • 🇺🇸 United StatesMid-LevelSenior💰 $109,306 - $171,768 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute Channel Marketing strategies
Own the development and execution of showroom channel merchandising strategies that enhance brand presentation and drive sell-through performance
Lead cross-functional alignment across Sales, Product, Digital, and Brand teams to ensure cohesive execution of channel strategies
Develop and execute annual showroom channel plans that increase partner engagement, brand visibility, and incremental revenue
Manage outside vendors for development and delivery of packaging and merchandising materials
Develop and manage trade shows and events including promotion plans and logistics
Utilize performance metrics to gauge program effectiveness

Requirements

What you’ll need

Bachelor’s degree in marketing, Business Administration or related discipline
4 - 7 years of business experience, including experience in Product Marketing, Brand Marketing, Sales, Trade Marketing and/or Consumer Packaged Goods (CPG/FMG)
Ability to manage a diverse customer group and portfolio
Strategic thinking and planning capability
Superior presentation skills with a variety of audiences
Advanced interpersonal talents and written and verbal communication skills
Project Management experience within a milestone driven organization
Strong financial acumen including P&L experience
Solid MS Office skills including Excel, Word and PowerPoint

Benefits

Comp & perks

Professional development opportunities
Health insurance
Open to travel as needed
Training and development opportunities

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product MarketingBrand MarketingSalesConsumer Packaged GoodsP&L ManagementPerformance Metrics AnalysisShowroom Channel PlanningMerchandising StrategyVendor ManagementEvent Management

Soft Skills

Strategic ThinkingSuperior Presentation SkillsAdvanced Interpersonal SkillsWritten Communication SkillsVerbal Communication Skills