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Digital Marketing Specialist
ASSA ABLOY Opening SolutionsDigital Marketing Specialist developing and implementing online marketing strategies for ASSA ABLOY. Focused on engaging digital experiences, analytics, and brand awareness in Tulsa, OK.
About the role
Key responsibilities & impact- Design and build our internet presence maintaining consistency in design styles and brand identity across all Business Segment Perimeter Security (BSPS) companies, adhering to established design guidelines and ensuring a cohesive visual language across all web materials
- Maintain BSPS company visibility on SERPS for top third of page positioning on a national level
- Update BSPS websites using content management system software
- Use graphic design and image editing software, particularly Photoshop, Illustrator, and InDesign to optimize graphics for websites
- Utilize digital marketing tools such as Google Analytics, SEO tools, and email marketing platforms to measure and report performance of all digital marketing campaigns, assessing performance against goals
- Identify critical conversion points and drop off points and optimize user funnels
- Create and maintain a database of design assets, page layouts and templates
- Manage and maintain multiple websites with product drawings, specifications, photos, and technical data
- Develop, implement and manage email campaigns
- Engage BSPS customers via multiple channels to increase brand awareness
- Demonstrated ability to own a project from concept to launch
- Excellent written and verbal communication skills with high attention to detail and accuracy
- Other responsibilities as needed
Requirements
What you’ll need- Bachelor’s degree in graphic design or a related field or 2+ years of professional design experience
- Proven understanding of graphic design and UI/UX fundamentals
- Experience with HTML, Javascript, and CSS
- Strong sense of creativity, imagination, and innovation – color theory, image editing and composition, and typography
- Excellent time-management skills and comfort working in a deadline-driven environment
- Ability to deliver production-ready digital assets in a wide variety of formats
- Ability to analyze consumer metrics, reports, and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
- Proficient in marketing automation tools
Benefits
Comp & perks- health insurance
- 401(k) matching
- flexible working hours
- paid time off
- professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
graphic designUI/UX fundamentalsHTMLJavascriptCSSimage editingcolor theorytypographydigital asset productionemail campaign management
Soft Skills
creativityimaginationinnovationtime-managementattention to detailcommunicationproject ownershipdeadline managementanalytical skillscustomer engagement
Certifications
Bachelor’s degree in graphic designrelated field certification