Head of Marketing

ASSA ABLOY Opening Solutions

Head of Marketing at Vingcard Americas developing and executing regional marketing strategy. Leading integrated marketing programs and digital-first campaigns for PropTech services.

Posted 5/27/2026full-timePlano • Texas • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own the development and execution of regional marketing strategy aligned with global objectives and regional growth priorities.
Lead the positioning strategy to evolve the business into a PropTech services provider.
Champion integrated marketing programs that unify messaging, competitive positioning, and audience resonance across all channels.
Establish operating rhythm with Sales/RevOps to drive pipeline creation, expansion, and retention—owning funnel health targets and performance reporting.
Serve as a key voice in shaping the future of our marketing ecosystem, introducing new methodologies, scalable best practices, and AI-enabled ways of working.
Be responsible for a multimillion marketing budget aiming for efficiencies on every step and measuring results.
Lead digital-first, full‑funnel campaigns across paid, owned, and earned channels.
Drive optimization across PPC, SEO, SEM, and emerging digital platforms, including AI‑driven search.
Oversee CRM and marketing automation strategy to enhance engagement, nurture flows, and campaign efficiency.
Build and activate B2B and channel partner communities through targeted digital communication strategies that demonstrate clear ROI.

Requirements

What you’ll need

10+ years of progressive marketing leadership experience in complex, matrixed organizations.
Proven success leading integrated marketing programs from strategy through execution and measurement, with clear linkage to pipeline and revenue outcomes.
Deep expertise in digital marketing, audience profiling, and full‑funnel demand generation (including lifecycle and expansion marketing).
Strong understanding of CRM, marketing automation, ABM/intent, and analytics tools (CRM365, Marketo, 6sense, GA4, BI dashboards, etc.).
Demonstrated ability to translate product/solution value into compelling narratives for the PropTech and hospitality technology ecosystem.
AI literacy and practical experience applying AI to improve speed-to-market, performance optimization, and personalization—paired with strong governance and brand quality standards.
Experience building and nurturing B2B and channel partner communities and co-marketing programs.
Demonstrated ability to lead, mentor, and develop high‑performing teams; effective agency leadership and budget stewardship.
Exceptional communication, storytelling, and executive‑level presentation skills; ability to influence senior stakeholders.
A self‑starter mindset with a passion for innovation, continuous learning, and test‑and‑learn ways of working.
Experience in physical security, access control, hospitality technology, or adjacent B2B SaaS/services is beneficial but not required.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingaudience profilingfull-funnel demand generationpipeline creationperformance reportingPPCSEOSEMmarketing automationABM

Soft Skills

leadershipmentoringcommunicationstorytellingpresentation skillsinfluencinginnovationcontinuous learningself-starter mindsetcollaboration