Manager, Experiential Marketing – Showrooms and Displays

ASSA ABLOY Opening Solutions

. Leads the strategy, execution, and optimization of ASSA ABLOY’s Innovation Showroom and Mobile Innovation Fleet .

Posted 5/22/2026full-timeBerlin • Connecticut • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Leads the strategy, execution, and optimization of ASSA ABLOY’s Innovation Showroom and Mobile Innovation Fleet
Owns the management and execution of customer display programs across distributor, customer, and partner locations
Combines experiential marketing leadership with strong project management, cross‑functional collaboration, and performance measurement
Own strategy, priorities, and execution roadmaps for the Innovation Showroom and Mobile Innovation Fleet
Lead end‑to‑end project management of builds, refreshes, and updates from concept through launch
Manage budgets, timelines, approvals, vendors, and cross‑functional dependencies
Ensure experiences remain current, functional, and aligned with brand and business objectives
Partner with solution teams, subject matter experts, and creative resources to deliver effective storytelling and demonstrations
Manage customer‑facing display programs across distributor, customer, and partner locations
Oversee design, production, installation, maintenance, refreshes, and removals
Partner with Sales, Product, Channel, and Operations teams to evaluate requests and prioritize work
Manage vendor relationships, logistics, quality, and brand consistency
Gather field and customer feedback to inform continuous improvement
Define success metrics and track performance across experiential initiatives
Develop reporting that demonstrates ROI, pipeline impact, and business value
Oversee development of experiential support assets (signage, spec sheets, sell sheets, talking points)

Requirements

What you’ll need

Bachelor’s degree (preference for specialization in related curricula such as: Marketing, Communications, Business, or similar)
Minimum 5 – 7 years of in experiential marketing, showrooms, events, tradeshows, or overall marketing project management
Proven success managing complex, cross-functional projects
Strong communication, stakeholder management, and executive presence
Proficiency with Microsoft Office tools (PowerPoint, Excel, Word)
Proficiency with Adobe Creative Suite (collaboration and review)
Proficiency with Salesforce or other CRM for lead management and reporting
Experience in B2B, building products, security, access control, or technology-driven industries preferred
Experience with mobile tours, fleet marketing, or large-scale experiential platforms preferred
Experience working in matrixed and/or global organizations preferred
Marketing Cloud experience a plus

Benefits

Comp & perks

Competitive compensation and benefits package
Bonus
401(k) plan
Education assistance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

experiential marketingproject managementperformance measurementbudget managementsuccess metricsreportinglead managementmarketing project managementdesign productionstakeholder management

Soft Skills

communicationcross-functional collaborationexecutive presencecustomer feedback gatheringcontinuous improvement