Leads Manager

ASSA ABLOY Opening Solutions

Marketing Lead Manager driving pipeline quality for B2B manufacturing with lead qualification and routing oversight. Collaborating with sales and marketing to enhance customer engagement strategies.

Posted 5/12/2026full-timeNew Haven • Connecticut • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

CloudOracle

About the role

Key responsibilities & impact

Working with the Inside Sales and marketing team to evaluate marketing-sourced leads, ensuring they meet B2B manufacturing-focused ideal customer profile and segmentation criteria.
Collaborating with marketing and sales to ensure that lead scoring, routing rules, and qualification thresholds remain aligned with evolving business priorities.
Providing and executing a standard framework for conducting initial outreach (email, phone, or automated sequences) to unverified leads to validating interest, authority, business need, and timeline.
Monitoring integrated chatbots to identify trends in customer questions, recurring pain points, and opportunities to automate responses or improve knowledge-based content.
Documenting customer interactions and qualification insights in CRM systems, ensuring transparency and accessibility for downstream teams.
Contributing to continuous improvement by recommending enhancements to automation workflows, chatbot scripts, scoring models, and data quality processes.
Providing timely reporting on qualification outcomes, conversion trends, and opportunities for marketing or sales enablement.
Work closely with cross-functional departments onsite, with offsite flexibility during temporary extenuating circumstances.

Requirements

What you’ll need

3–5 years of lead qualification, demand development, inside sales, customer service, or sales development experience, ideally in a B2B manufacturing or industrial technology environment.
3-5 years of experience in the security, hardware, manufacturing, or access control industry strongly preferred.
Sales Cloud or equivalent CRM (HubSpot Customer Platform, Monday Sales CRM or similar) experienced required.
Strong proficiency in Salesforce tools (lead management, account association, contact hierarchy), with experience using platforms such as Agentforce, Plauti, Marketing Cloud, and Data Cloud, or other large data/asset management systems (Oracle, Product Information Management systems, Adobe Enterprise Management, or other) preferred.
Degree in Business, Marketing, Communications, or an equivalent field of study.
Experience working cross-functionally with marketing, sales, and operations teams.
Familiarity with conversational and customer service-focused automation tools, AI-driven chat interfaces, or customer-journey analytics.
Ability to analyze patterns in customer questions and behaviors to inform sales and marketing strategy.
Excellent written and verbal communication skills with a customer-centric, problem-solving mindset.
Highly organized, proactive, and capable of managing multiple priorities in a fast-paced environment.
Strong attention to detail and ability to maintain clean, actionable, and accurate data.
A continuous-learning mindset and comfort navigating dynamic, evolving workflows.

Benefits

Comp & perks

Annual Bonus.
Competitive compensation and benefits package which includes multiple healthcare options, tuition reimbursement, and matching 401k.
Generous holiday schedule and paid time off to refresh and recharge.
Employee pricing on our products and discount programs for travel, entertainment, and more!

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lead qualificationdemand developmentcustomer servicesales developmentdata analysisautomation workflowschatbot scriptingdata quality processesreportingconversion trends

Soft Skills

communication skillsproblem-solving mindsetorganizational skillsproactiveattention to detailcustomer-centricability to manage multiple prioritiescontinuous-learning mindsetcollaborationadaptability