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Digital Merchandising Manager
ASSA ABLOY Opening Solutions. Own website product experience strategy, ensuring clear navigation, accurate product information, and compelling storytelling.
About the role
Key responsibilities & impact- Own website product experience strategy, ensuring clear navigation, accurate product information, and compelling storytelling.
- Lead content updates and publishing for product pages, category pages, comparison tools, and launch landing pages.
- Ensure website content aligns with GTM priorities, brand standards, and SEO requirements.
- Own PDP standards and execution across all retailer and eCommerce platforms.
- Ensure high quality, conversion driven assets are deployed (images, video, bullets, specs, A+ content, comparison charts).
- Monitor PDP performance and identify optimization opportunities to improve conversion and shopper confidence.
- Maintain product accuracy and consistency across all digital endpoints.
- Lead digital shelf execution across key retail partners, ensuring content completeness, taxonomic accuracy, and search optimization.
- Manage content syndication processes to support scale, accuracy, and speed.
- Lead digital readiness for launches, including website updates and PDP execution.
- Track and report on KPIs such as PDP conversion, website engagement, and shelf compliance.
- Provide clear performance readouts to team and leadership.
Requirements
What you’ll need- Bachelor's degree in Marketing, Digital Marketing, eCommerce, Business, Communications, or related field.
- 4-8 years of experience in digital merchandising, marketing, eCommerce, website management, digital content operations, or related field.
- Strong understanding of PDP optimization, digital merchandising best practices, and shopper behavior.
- Working knowledge of SEO fundamentals as they relate to product content and site structure.
- Ability to analyze performance metrics and translate data into practical improvements.
- Comfort working across multiple platforms and partner systems simultaneously.
- Experience with Amazon Vendor Central and other Home Improvement online retailer portals such as Home Depot Supplier Hub, Lowes, Menards PIM is a plus.
Benefits
Comp & perks- Health insurance
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
PDP optimizationdigital merchandisingSEO fundamentalsperformance metrics analysiscontent syndicationwebsite managementdigital content operationsconversion optimizationeCommerce strategydata analysis
Soft Skills
leadershipcommunicationorganizational skillsstrategic thinkingcollaborationproblem-solvingattention to detailadaptabilityanalytical thinkingstorytelling
Certifications
Bachelor's degree in MarketingBachelor's degree in Digital MarketingBachelor's degree in eCommerceBachelor's degree in BusinessBachelor's degree in Communications