Senior Director, Product Management – Credentials & Card Services

ASSA ABLOY Opening Solutions

Lead product management for HID's Credentials & Card Services, focusing on strategy, roadmap, and team leadership. Drive the successful delivery of product lifecycle and business value through customer-driven development.

Posted 4/16/2026full-timeAustin • Texas • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

IoT

About the role

Key responsibilities & impact

Defining the product management and marketing short-term and long-term strategic vision for the PACS product line, aligned with business priorities and growth objectives
Owning the product line virtual P&L, driving revenue growth, margin expansion, and cost optimization
Establishing product line goals, KPIs, and success metrics aligned to the PACS business unit strategy
Driving market analysis including customer needs, competitive landscape, and technology trends to inform strategy and differentiation
Owning product lifecycle strategy, including product introduction, growth, maturity, and end-of-life (EOL) decisions
Contributing to portfolio expansion through evaluation of new opportunities, partnerships, and potential M&A activities
Delivering clear, actionable product requirements and multi-year roadmaps that solve validated customer problems and drive business value
Leading go-to-market (GTM) strategy and execution in partnership with sales, marketing, and channel teams, ensuring successful product launches and adoption
Partnering closely with engineering leadership to ensure predictable, high-quality delivery of product capabilities aligned to roadmap commitments
Ensuring alignment and execution across teams using SAFe methodologies and Lean Portfolio Management (LPM) practice
Building, leading, and developing a global team of high-performing product managers, fostering a culture of accountability, innovation, and continuous improvement
Inspiring teams to challenge the status quo, drive innovation, and deliver differentiated solutions
Leading by example, demonstrating integrity, responsiveness, ownership, and empowerment
Developing and leading Voice of Customer (VOC) programs, including direct engagement with key customers, partners, and stakeholders to inform product strategy and priorities
Building strong partnerships across HID and PACS product lines, ensuring alignment on shared platforms, data strategies, and infrastructure
Collaborating with sales, marketing, and channel teams to drive customer adoption and commercial success
Serving as a key representative in ASSA ABLOY group initiatives, industry associations, and external events to strengthen market presence and thought leadership

Requirements

What you’ll need

Bachelor’s degree in Business, Engineering, Computer Science, or a related field
10+ years of experience in product management, product marketing, or closely related roles
5+ years of leadership experience managing and developing high-performing, globally distributed teams
Proven experience owning product strategy, roadmap development, and execution for enterprise or B2B technology products
Strong track record of delivering successful products to market, including go-to-market (GTM) strategy and execution
Deep understanding of customer-driven product development, including Voice of Customer (VOC) practices and market validation
MBA or advanced degree in a relevant field is preferred
Experience in physical access control, identity & access management, security, or IoT-based solutions is preferred
Experience with credentials technologies (e.g., smart cards, mobile credentials, NFC, BLE, secure elements, PKI) is preferred
Familiarity with global security, privacy, and compliance standards relevant to identity and access (e.g., FIPS, GDPR, etc.) is preferred.

Benefits

Comp & perks

Competitive salary and rewards package
Competitive benefits and annual leave offering, allowing for work-life balance
A vibrant, welcoming & inclusive culture
Extensive career development opportunities and resources to maximize your potential

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementproduct marketingproduct strategyroadmap developmentgo-to-market strategyVoice of Customer (VOC)market analysisLean Portfolio Management (LPM)SAFe methodologiescredentials technologies

Soft Skills

leadershipteam developmentaccountabilityinnovationcontinuous improvementcollaborationcommunicationintegrityresponsivenessownership

Certifications

Bachelor’s degreeMBA or advanced degree