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Trade Sales Manager – Regional
ASSA ABLOY Opening Solutions. Meet or exceed agreed order‑ intake and revenue targets while delivering excellent customer service and ensuring customers receive the most appropriate technical and commercial solutions.
About the role
Key responsibilities & impact- Meet or exceed agreed order‑ intake and revenue targets while delivering excellent customer service and ensuring customers receive the most appropriate technical and commercial solutions.
- Proactively identify, research, and secure new trade customers across all relevant industry sectors (commercial, industrial, education, healthcare etc.)
- Build and maintain a strong sales pipeline of supply‑only opportunities.
- Carry out structured outbound activity (calls, visits, email campaigns) to engage potential customers and promote the company’s product range.
- Develop relationships with specialist subcontractors and distributors who regularly procure door systems and associated products.
- Prepare accurate and timely quotations for supply‑only packages (utilizing the business tools and systems available), ensuring compliance with specifications, drawings, and customer requirements.
- Work closely with commercial and technical teams to ensure we offer compliant solutions, appropriate pricing and acceptable terms and conditions.
- Follow up on quotations in a structured, proactive manner to maximise conversion rates.
- Negotiate pricing, terms, and delivery arrangements within agreed parameters.
- Consistently secure orders to meet or exceed monthly and annual targets for order intake and revenue.
- Manage the progression of opportunities through the CRM system, ensuring all information is accurate and up to date.
- Prioritise high‑probability, short lead-time opportunities to maximise sales revenue outcomes.
- Build long‑term, loyal relationships with trade customers to encourage repeat business.
- Serve as the primary point of contact for allocated customers, providing product advice, lead times, technical information, and commercial support.
- Maintain a strong understanding of the company’s full product range (steel doors, timber doors, fire curtains, glazed screens, blast doors, cleanroom doors, etc.).
- Understand competitor offerings and pricing to help position the company’s products effectively.
- Maintain accurate CRM records, including pipeline updates, customer information, and quotation status.
Requirements
What you’ll need- Proven experience in either trade sales, estimating, or account management within manufacturing, ideally doors or construction products.
- Strong understanding of door systems, materials (timber, composite, steel, aluminium), hardware, and relevant building standards.
- Ability to read and interpret technical drawings, specifications, schedules, and tender documents.
- Experience preparing accurate quotations, cost breakdowns, and bills of materials.
Benefits
Comp & perks- Competitive salary
- Flexible working hours
- Professional development budget
- Home office setup allowance
- Global team events
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
trade salesestimatingaccount managementpreparing quotationscost breakdownsbills of materialsreading technical drawingsinterpreting specificationsunderstanding building standardsknowledge of door systems
Soft Skills
customer servicerelationship buildingnegotiationproactive communicationsales pipeline managementtime managementproblem solvingteam collaborationattention to detailadaptability