Global Social Media, Digital Communications Manager

Ashurst Perkins Coie

Global law firm social media manager leading U.S. digital strategy, content, paid campaigns, and employee advocacy.

Posted 8/13/2026full-timeSeattle • Arizona, California, Oregon, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $93,240 - $180,870 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading U.S. social media strategies, managing content calendars, and executing multichannel campaigns. Proficient in analyzing performance metrics and ensuring compliance with regulatory requirements while fostering strong agency relationships.

Highest-signal resume keywords

Social Media StrategyContent Calendar ManagementAgency Relationship ManagementDigital Marketing ExpertiseEmployee Advocacy Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementContent CreationCopywritingSub-EditingStrategic Content PlanningPPC Campaign ManagementSEOEmail MarketingAnalytics ReportingVisual Asset Creation

Soft Skills

Excellent CommunicationNetworking SkillsCultural AwarenessTime ManagementTraining Ability

Tools & Technologies

LinkedIn Campaign ManagerGoogle AnalyticsGA4Sprout SocialHootsuiteOktopostSprinklrHaiiloDSMN8Canva

Industry Keywords

B2B MarketingProfessional ServicesLegal ServicesFinancial ServicesDigital Communications

About the role

Key responsibilities & impact

Lead the firm’s U.S. social media strategy, including organic, paid, leadership channels, lawyer training, and employee advocacy
Own the U.S. content calendar and manage end-to-end planning, creation, scheduling, and publishing of content
Advise on social media best practices and deliver owned and paid content for U.S. marketing and communications initiatives
Monitor internal and external news to identify relevant items for U.S. social media channels
Report on channel performance, analyze monthly trends, and apply insights to improve digital communications
Lead agency relationships, brief agencies, and develop U.S. content and paid media strategies
Deliver and manage an employee advocacy strategy and related tools across the U.S.
Coordinate with the global Digital Communications team across Asia, Australia, and EMEA
Ensure compliance with regulatory requirements and internal policies
Be present during regularly scheduled working hours and as needed, consistent with attendance expectations

Requirements

What you’ll need

In-depth knowledge of social media and broader digital marketing
Deep understanding of LinkedIn and ability to train others in person and online
Ability to produce quick, clean, engaging copy under time pressure
Strong sub-editing and proofreading skills
Ability to apply style, brand, and tone-of-voice guidance
Ability to develop strategic content plans for target audiences
Experience managing agency relationships and briefings
Experience leading multichannel campaigns involving social media, email, public relations, PPC, and display
Excellent communication and networking skills across organizational levels
Demonstrated cultural awareness and sensitivity across U.S. and global offices
At least six years of experience in digital communications or social media
Experience developing, delivering, and reporting on social media strategies and processes
B2B or professional services experience preferred, ideally in legal or financial services
Bachelor’s degree preferred
Experience with paid social campaigns, including LinkedIn Campaign Manager or comparable platforms
Experience managing or rolling out an employee advocacy strategy
Design skills and ability to capture or source photographic material
Experience creating visual assets with brand templates and briefing internal design teams
Experience with PPC, CRM systems, email marketing, Google Analytics, GA4, SEM, SEO, GEO, and display advertising
Experience with Sprout Social, Hootsuite, Oktopost, or Sprinklr
Experience with Haiilo and DSMN8
Proficiency with Canva or comparable brand-template tools

Benefits

Comp & perks

Annual discretionary bonus
401(k) plan
Medical insurance
Dental insurance
Vision insurance
Accrued paid time off plan starting at 20 days annually
Personal medical leave
Parental leave
Up to 10 paid holidays
Family care benefits
Growth opportunities
Commitment to diversity, inclusion, and opportunity