Artplan

Programmatic Media Analyst

Artplan

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Close collaboration with other teams such as Media, Creative and Business Intelligence (BI);
  • Implementation, analysis and optimization of programmatic campaigns in various formats on DSP platforms (DV360 and GAMA);
  • Receiving, checking and managing campaign materials;
  • Implementation of tags, counters and floodlights in the Ad Server (CM360);
  • Analysis and reporting of data from Google Analytics, CM360 and DSPs (DV360 and GAMA);
  • Preparation and presentation of performance reports in Excel and PowerPoint for clients;
  • Partnerships with publishers to conduct tests with new formats, filter inventory and pursue strategic partnerships;

Requirements

  • Proficiency in Excel and PowerPoint for creating and presenting reports;
  • Knowledge of Google Analytics;
  • Familiarity with digital media platforms such as DV360, CM360, GAMA Ads, etc.;
  • Understanding of the media landscape, ad formats and technical specifications;
  • Experience with programmatic media buying;
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
programmatic media buyingdata analysiscampaign optimizationtag implementationreportingExcelPowerPointGoogle AnalyticsDSP platformsad formats
Soft Skills
collaborationpresentation skillscommunicationstrategic thinking