CRM Marketing Manager – 12-Month Fixed-Term Contract

Arrive

CRM Senior Manager at Arrive leading lifecycle marketing strategy and execution. Focused on growing customer lifetime value through data-driven marketing initiatives.

Posted 7/16/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and lifecycle marketing, with a strong focus on strategy development, measurement frameworks, and cross-functional collaboration. Proven ability to manage CRM platforms and drive customer engagement through effective communication and project management.

Highest-signal resume keywords

CRM Platform OwnershipLifecycle Marketing StrategyMeasurement Framework DevelopmentCross-Functional CollaborationA/B Testing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM ExperienceEmail MarketingPush NotificationsIn-App MessagingSegmentationPersonalizationBehavioral TriggersIncrementality AnalysisA/B TestingHold-Out Groups

Soft Skills

Confident CommunicatorProject Management

Tools & Technologies

OneSignalMoEngageKlaviyo

Industry Keywords

Customer Lifetime ValueTest-and-Learn OperationCRM Activity MeasurementCross-Functional Collaboration

About the role

Key responsibilities & impact

Set the strategy and roadmap for lifecycle marketing to grow customers’ lifetime value
Build, ship and learn by establishing a test-and-learn operation
Evolve the measurement framework to demonstrate the incremental impact of CRM activity
Represent CRM within the wider Marketing department and collaborate cross-functionally
Report into the Head of Department and manage projects upwards clearly
Serve as the sole business owner of the CRM platform and maintain vendor relationship

Requirements

What you’ll need

3+ years of CRM or lifecycle marketing experience
Proven track record of owning a CRM platform end-to-end (e.g. OneSignal, MoEngage, Klaviyo)
Deep hands-on experience across email, push notifications, and in-app messaging
Strong grasp of segmentation, personalisation, and behavioural triggers
Experience building or evolving measurement frameworks, including A/B testing, hold-out groups, and incrementality analysis.
Comfortable working cross-functionally with Product, Engineering, and Data teams
A confident communicator who can present strategy, share results, and make a compelling case for investment.

Benefits

Comp & perks

Flexible working arrangements
Professional development opportunities