Senior CRM Marketing Manager – 12-Month Fixed-Term Contract

Arrive

Senior CRM leader managing the full lifecycle marketing function at Arrive. Setting strategy, building roadmaps, and driving measurable impact across CRM channels.

Posted 7/14/2026contractLondon • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy and execution, with a strong focus on measurement frameworks and cross-functional collaboration. Proven ability to manage CRM platforms and drive impactful marketing initiatives through effective communication and stakeholder engagement.

Highest-signal resume keywords

CRM Platform OwnershipLifecycle Marketing ExperienceMeasurement Framework DevelopmentEmail Marketing ExpertiseCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM StrategySegmentationPersonalisationBehavioural TriggersEmail MarketingPush NotificationsIn-App MessagingMeasurement FrameworksData AnalysisMarketing Channel Management

Soft Skills

Confident CommunicationStrategic PresentationStakeholder Engagement

Industry Keywords

Test-and-Learn OperationMarketing DepartmentPaid Marketing ChannelsOwned Marketing Channels

About the role

Key responsibilities & impact

Set the strategy and roadmap
Shape your ideas and prioritise the initiatives you believe will have the greatest impact
Establish a slick test-and-learn operation so you can ship quickly and scale the winners
Evolve the measurement framework to demonstrate the incremental impact of CRM activity on the business
Represent CRM within the wider Marketing department and collaborate cross-functionally
Report into the Head of Department, overseeing all paid and owned marketing channels
Serve as the sole business owner of our CRM platform

Requirements

What you’ll need

5+ years of CRM or lifecycle marketing experience
Proven track record of owning a CRM platform end-to-end
Deep hands-on experience across email, push notifications, and in-app messaging
Strong grasp of segmentation, personalisation, and behavioural triggers
Experience building or evolving measurement frameworks
Comfortable working cross-functionally with Product, Engineering, and Data teams
A confident communicator who can present strategy, share results, and make a compelling case for investment.

Benefits

Comp & perks

Flexible working arrangements
Professional development opportunities