Transportation Demand Management, Program Manager

Arlington County Government

Transportation Demand Management Marketing and Program Manager managing contractors and outreach for TRAC programs. Promoting sustainable transportation options to improve air quality and mobility.

Posted 7/3/2026full-timeArlington • Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $111,508 - $172,806 per yearWebsite

About the role

Key responsibilities & impact

Manage and implement marketing communication and outreach for TRAC programs, products, and services
Oversee contractors to develop content that will reach and influence individuals to encourage travel behavior change, using social media campaigns and other digital marketing strategies
Oversee contractors on events/campaigns, partner recruitment, retail displays, and community outreach to influence travel behavior change, including analyzing research and campaign results and applying to future projects
Manage and maintain TRAC websites including ArlingtonTRAC.com (English and Spanish sites)
Work closely with the Transit bureau and the ART marketing manager on outreach and promotion
Manage consumer outreach, customer service, and program operations within the TRAC Bureau, ensuring high-quality service delivery, program effectiveness, and alignment with County transportation demand management goals
Manage Arlington Transportation Partners and BikeArlington/WalkArlington program activities as requested to support business engagement and sustainable transportation objectives
Administer contracts and serve as the primary liaison with contractors to resolve facility-related issues, address customer concerns to maintain uninterrupted operations, and service quality at Commuter Store locations
Develop and manage program budgets, monitor expenditures, process invoices, and ensure compliance with financial policies and procedures

Requirements

What you’ll need

Bachelor’s degree in Communications, Marketing, Transportation Planning, Civil Engineering Public Administration, or a related field
Significant experience in Transportation Planning and/or Project Management of Marketing, Communications, or Public Administration programs
Additional qualifying experience can be substituted for the education requirement on a year-for-year basis
Preference may be given to candidates with a Master’s degree in a related field
Experience in Transportation Demand Management (TDM) programs, including strategic marketing with the latest digital strategies, community engagement, and public outreach initiatives
Marketing and outreach campaigns focused on sustaining long-term behavior change, with a strong emphasis on engaging in under-resourced communities
Promotion, marketing, and sales of regional transit fare products and mobility services
Managing complex operational contracts, including oversight of retail locations, mobile sales outlets, and customer-facing service programs

Benefits

Comp & perks

Health insurance
Dental insurance
Vacation leave
Sick leave
Commuter transportation subsidies
Tuition reimbursement
Generous retirement plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing Campaign ManagementBudget DevelopmentContract AdministrationData AnalysisContent Development

Soft Skills

Customer ServiceCollaborationProblem SolvingCommunication