Growth Marketing

• Take full responsibility for growth and monetization initiatives, from strategy to execution.
• Develop scalable acquisition, activation, retention, and upsell campaigns.
• Set clear, measurable goals for all campaigns and monitor ROI, KPIs, and performance.
• Optimize campaigns, pricing strategies, and user journeys based on analytics and insights.
• Ensure consistent execution across marketing channels — from strategy to messaging and delivery.
• Analyze user behavior, market trends, and competitor strategies to uncover opportunities.
• Lead process improvements to make growth operations efficient, repeatable, and data-driven.
• Collaborate with product, marketing, and design teams to implement high-impact features.
• Build, mentor, and scale a team as initiatives grow.
• Document strategies, campaigns, and outcomes clearly to ensure transparency and alignment.

Head of Growth & Monetization – Mobile App

Referral Growth Specialist