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Working Student – Product Management, Growth – Web App, SaaS, Marketing, UI, UX
arades GmbH - IT Consulting & SolutionsWorking student in Product Management & Growth focusing on web app and marketing strategies. Collaborating on product improvements and marketing campaigns for EMEA markets at arades GmbH.
Tech Stack
Tools & technologiesCloudJavaScript
About the role
Key responsibilities & impact- You will work directly on one of our own products and take responsibility for its ongoing development — with a strong focus on Growth & Marketing, UI/UX optimization, product strategy, and internationalization
- Identify optimization opportunities within the product (UX, UI, conversion)
- Develop and implement growth and marketing strategies
- Plan and manage online marketing campaigns (Google, LinkedIn, social media)
- Use and manage provided content for campaigns and marketing activities
- Analyze and improve SEO performance (particularly for EMEA markets)
- Further develop the web application's multilingual orientation
- Focus on German and English, with a view to expanding to additional EMEA languages
- Derive and prioritize product-side adjustments for different markets
- Work closely with the development team to implement changes
- Analyze user data and continuously optimize conversion
- Monitor APIs, integrations, and the web application's performance
Requirements
What you’ll need- You are studying a degree such as Business Informatics, Business Administration, Marketing, Computer Science, or a comparable program and have an interest in digital products and data-driven marketing
- Essential: Strong interest in Product Management, Growth, and digital marketing
- Interest in UI/UX and conversion optimization
- Basic understanding of web applications and digital products
- Analytical thinking and a structured working style
- Initiative and a desire to take responsibility
- Very good knowledge of German and English
- Advantageous: experience with SEO, performance marketing, or social media ads
- Experience with Google Ads, LinkedIn Campaign Manager, or similar tools
- Experience with international/multilingual marketing
- Experience with web analytics (e.g., Google Analytics, Search Console)
- Initial experience in product management or growth
- Basic knowledge of web development (JavaScript, etc.)
- Additionally important: You are currently enrolled and are expected to be able to work as a working student for at least another 1.5 years
- You are comfortable using tools, platforms, and new technologies
- Interest in Microsoft Cloud technologies (e.g., Dataverse, Power Platform) is a plus — but can also be developed with us
Benefits
Comp & perks- Direct responsibility for a real product with international potential
- Focus on building and scaling in the EMEA market
- Insight into Product Management, Growth, and Performance Marketing
- Work on UI/UX optimization and data-driven decision making
- Use of provided content for campaigns and marketing
- Introduction to Microsoft Cloud services and licensing models
- Fixed salary plus performance-based bonus
- High level of autonomy and direct collaboration with management
- Flexible working hours alongside your studies
- Remote work possible
- Prospect of a later role in Product Management / Growth
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOWeb AnalyticsGoogle AdsLinkedIn Campaign ManagerBasic Web DevelopmentJavaScriptConversion OptimizationData AnalysisUI/UX OptimizationPerformance Marketing
Soft Skills
Analytical ThinkingStructured Working StyleInitiativeResponsibility