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Marketing and Outreach Officer – EdTech, LMS
AqoviaAqovia seeks a proactive Marketing and Outreach Officer to enhance community engagement and adoption for AI-powered LMS in Pakistan. Focus on collaboration with education leaders and local communities.
About the role
Key responsibilities & impact- Lead the charge in community engagement and driving wide-scale adoption for our sophisticated, AI-powered Learning Management System (LMS).
- Coordinate with Ministry representatives and District Education Officers to obtain the necessary endorsements and directives that ensure platform integration across institutions.
- Oversee the execution of interactive workshops and field roadshows across urban and rural sectors to champion the LMS within diverse communities.
- Empower local stakeholders using accessible communication tools, to highlight the benefits of AI-enhanced education.
- Develop tailored messaging in Urdu and regional dialects that positions AI features as essential digital assistants meant to streamline, rather than replace, the educator's role.
- Capture and share compelling multimedia success stories that showcase the tangible impact of the platform on students and teachers alike.
Requirements
What you’ll need- 3–5 years of expertise in public sector engagement, NGO mobilisation, or B2G marketing within Pakistan's evolving EdTech sector.
- Absolute fluency in English and Urdu is required. Additional proficiency in regional languages like Punjabi or Pashto is a significant advantage for rural outreach.
- Proven experience collaborating with Pakistani governmental bodies such as PITB, QAED, or the Ministry of Education.
- A readiness to travel frequently for localised training, community events, and on-site project verification.
- Exceptional storytelling and negotiation abilities, with the empathy to connect with both senior bureaucrats and local educators.
Benefits
Comp & perks- Growth opportunities: We prioritise your professional advancement and offer clear pathways for long-term career development.
- Collaborative culture: We thrive on teamwork, transparent communication, and an environment that supports your best work.
ATS Keywords
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Soft Skills
storytellingnegotiationempathycommunity engagementpublic sector engagement