Marketing

Aptos Labs

Marketing lead at Unto Labs, shaping GTM strategy and messaging for blockchain technology. Engaging technical and mainstream audiences through innovative campaigns and content.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies and campaigns for technical products, with a strong focus on effective communication and storytelling for diverse audiences. Proven ability to collaborate with cross-functional teams and analyze marketing performance to drive growth and engagement.

Highest-signal resume keywords

GTM Strategy DevelopmentBrand MarketingTechnical MessagingCampaign ExecutionContent Creation

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyCampaign ManagementContent DevelopmentData AnalysisTechnical Communication

Soft Skills

Excellent Communication SkillsCollaborationAdaptability

Industry Keywords

Startup EnvironmentProduct LaunchCommunity InitiativesEcosystem MilestonesConsensus ProtocolsCryptographyDistributed Systems

Tech Stack

Tools & technologies

Distributed Systems

About the role

Key responsibilities & impact

Define and evolve Unto Labs’ marketing strategy, brand positioning, and messaging to reach both technical and mainstream audiences
Design and execute campaigns for product launches, ecosystem milestones, developer events, and community initiatives
Build scalable content and communication systems across web, social, and advertising channels
Translate complex technical concepts—consensus protocols, cryptography, distributed systems—into clear and compelling storytelling
Guide and produce collateral including website copy, pitch decks, press releases, blog posts, and multimedia
Collaborate closely with engineering, product, and creative teams to capture and convey Unto Labs' unique value
Drive GTM initiatives including partnerships, event presence, and outreach
Measure and analyze marketing efforts to optimize reach and effectiveness

Requirements

What you’ll need

4+ years in GTM, brand marketing, or communications roles, preferably with technical or startup organizations
Proven ability to shape messaging for highly technical products and communicate to broad audiences
Experience building out marketing campaigns and brand strategy from early stage
Skilled at distilling complex topics into approachable narratives for both technical and non-technical stakeholders
Excellent written, verbal, and visual communication skills
Comfortable working in a fast-paced, dynamic startup environment

Benefits

Comp & perks

Competitive salary and significant equity upside
Flexible work environment
Unlimited vacation policy
Health insurance
Hardware and tool allowance
Conference and learning budget