Director – Go-To-Market Strategy

Aprio

Director of Go-To-Market Strategy for a top 20 CPA and advisory firm. Leading data-driven growth strategies, coaching leaders, and implementing AI solutions.

Posted 7/31/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $197,000 - $302,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing data-driven Go-To-Market strategies, with a strong focus on AI-enabled solutions and stakeholder management. Proven ability to coach and elevate growth leaders while driving adoption of GTM tools and analytics.

Highest-signal resume keywords

Go-To-Market StrategyData-Driven Growth StrategyStakeholder ManagementAI-Enabled SolutionsBusiness Development Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisDashboard DevelopmentPipeline Metrics InterpretationBusiness Case DevelopmentGrowth Strategy Execution

Soft Skills

Executive PresenceInfluencing SkillsCoachingRelationship Management

Tools & Technologies

HubSpotSalesforcePower BIPropense.AI

Certifications & Qualifications

Bachelor's DegreeMBA

Industry Keywords

Professional ServicesAccountingAdvisory FirmGrowth LeadersMatrixed Organization

About the role

Key responsibilities & impact

Ensure a cohesive and connected GTM strategy across Industries and Practices that supports organic growth goals
Partner with Industry Leaders, Industry Growth Leaders (IGLs), and practice leadership to build and execute data-driven growth strategies and initiatives – including expanding services with clients to deepen relationships and driving the GTM rollout of AI-enabled solutions
Drive execution rigor by developing reporting and analytics used to track and manage progress of GTM initiatives and overall GTM progress (e.g., industry growth trends and underlying drivers, forward revenue visibility based on pipeline)
Coach industry leaders into stronger operators and client relationship leaders who proactively push partners in their industries to focus on connecting clients to the right Aprio solutions to solve their challenges and drive their success
Drive adoption and refinement of AI-enabled GTM tools and systems (e.g., Hubspot, Propense.AI) to support the organization

Requirements

What you’ll need

8-12+ years of experience in go-to-market strategy, growth strategy, or business development leadership
Experience in a similar go-to-market or growth strategy leadership role within the professional services industry, ideally at a national or leading regional accounting and advisory firm
Demonstrated ability to build a data-driven GTM strategy and translate it into disciplined execution across a matrixed, multi-business-line organization
Strong executive presence and stakeholder management skills; proven ability to influence and align senior leaders without direct authority
Analytical rigor; comfortable building and interpreting dashboards, pipeline metrics, and business cases
Track record of developing and upskilling growth leaders/managers into higher-impact strategic roles
Demonstrated experience building AI agents or solutions to drive GTM strategic initiatives
Bachelor’s degree required
**Preferred Skills **
Experience with Power BI and Salesforce/HubSpot, or a similar GTM technology stack
MBA or other advanced degree

Benefits

Comp & perks

Medical, Dental, and Vision Insurance on the first day of employment
Flexible Spending Account and Dependent Care Account
401k with Profit Sharing
9+ holidays and discretionary time off structure
Parental Leave – coverage for both primary and secondary caregivers
Tuition Assistance Program and CPA support program with cash incentive upon completion
Discretionary incentive compensation based on firm, group and individual performance
Incentive compensation related to origination of new client sales
Top rated wellness program
Flexible working environment including remote and hybrid options