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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in developing and executing lead generation campaigns across multiple channels, including PPC advertising and partner marketing, with a strong focus on driving revenue and managing sales pipelines. Proficient in utilizing marketing automation tools like HubSpot to enhance campaign effectiveness and track performance metrics.
Highest-signal resume keywords
B2B Marketing ExperienceLead Generation CampaignsHubSpot ProficiencyAnalytical SkillsCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead GenerationPPC AdvertisingCampaign ManagementFunnel Metrics AnalysisContent Development
Soft Skills
Project ManagementCommunication SkillsCollaboration
Tools & Technologies
HubSpotMarketing Automation Platforms
Industry Keywords
GRC ServicesIT AssuranceCISO EngagementB2B ServicesRevenue Generation
About the role
Key responsibilities & impact- Develop strategies and drive execution of lead generation campaigns through the full funnel, including PPC advertising, events, partner marketing. Ensure pre- and post-event activities are in place and well executed to drive ROI from each event.
- Actively monitor sales pipeline, ensuring visibility into key metrics of the sales funnel and working to resolve any areas of friction. Assist with timely response to inbound sales inquiries, ensuring pipeline is tracked and kept updated in HubSpot.
- Manage the development of campaign assets such as articles, whitepapers, videos, and website lead capture tools.
- Drive revenue through partner marketing by developing co-branded sales tools and supporting lead generation campaigns such as events, speaking engagements, and outbound campaigns.
- Drive awareness and leads via social and news media, developing and implementing social media posts and partnering with Aprio’s media relations team to develop compelling, newsworthy pitches to trade and news media targeting CISOs. This may include developing team members to pitch as speakers at industry events.
- Manage Compliance Automation Growth Leader to support software growth as part of overarching RaaS marketing strategy.
Requirements
What you’ll need- 10+ years of marketing experience.
- Minimum of 3 years marketing B2B services to CISO and other senior IT decision makers.
- Knowledge of GRC/IT Assurance services.
- Proficiency with HubSpot or a comparable marketing automation and CRM platform.
- Demonstrated track record of generating pipeline and revenue through multi-channel campaigns.
- Strong analytical skills and comfort working with funnel metrics and reporting.
- Excellent cross-functional collaboration, project management, and communication skills.
- Bachelor’s degree in marketing or equivalent experience.
Benefits
Comp & perks- Medical, Dental, and Vision Insurance on the first day of employment
- Flexible Spending Account and Dependent Care Account
- 401k with Profit Sharing
- 9+ holidays and discretionary time off structure
- Parental Leave – coverage for both primary and secondary caregivers
- Tuition Assistance Program and CPA support program with cash incentive upon completion
- Discretionary incentive compensation based on firm, group and individual performance
- Incentive compensation related to origination of new client sales
- Top rated wellness program
- Flexible working environment including remote and hybrid options